Why your marketing needs a specification
In my last blog (" What's the point of marketing?") I discussed how the first step in engineering...
How to get ROI from your marketing apprentice (or Marketing Administrator)
In 12 months, I’ve developed my Marketing Apprentice, Katie, into a brilliant Marketer. And 2 years...
Are you proposing marriage too early in the business relationship?
Picture this: You're on a first date with someone you're really interested in. The conversation is...
Why bother with a business blog?
“Blogs are a total waste of time!” “I don’t make any money from my blogs so why should I bother...
How to get engineers on board with marketing
Marketing should never operate in a silo. Marketing activities obviously impact on sales and...
Are you checking your marketing assumptions?
Most people who aren't marketers think of marketing as "getting your name out there". That if you...
The 3 timescales that are crucial to your marketing strategy
How long does it take to buy from you? This sounds like an easy question. But, it actually has 3...
Marketing: is it a "numbers game"?
Short answer: yes it is, but not in the way most people think. When people say that their...
How to craft a compelling call to action
The aim of marketing is to support customers through their buying journey. Therefore every single...
Why I hate Unique Selling Points (USPs)
So many people in marketing talk about finding your "Unique Selling Point" or USP. That thing that...