Are you checking your marketing assumptions?
Most people who aren't marketers think of marketing as "getting your name out there". That if you...
The 3 timescales that are crucial to your marketing strategy
How long does it take to buy from you? This sounds like an easy question. But, it actually has 3...
Marketing: is it a "numbers game"?
Short answer: yes it is, but not in the way most people think. When people say that their...
How to craft a compelling call to action
The aim of marketing is to support customers through their buying journey. Therefore every single...
Why I hate Unique Selling Points (USPs)
So many people in marketing talk about finding your "Unique Selling Point" or USP. That thing that...
Do your headlines wake the chimp?
Your headlines are the first part of your marketing that your customers will read so they need to...
Will my marketing activity work?
I get asked this question a lot. And whether it’s a new website, Google ads, email campaign,...
What does marketing excellence look like? (Part 2)
In my previous blog I explained how we all go through a number of stages when we make a buying...
10 things I've learned in my first year as a Marketing Apprentice
If I had to sum up this last year in one sentence it would be this… A steep (but very enjoyable)...
How to write a marketing case study
Case studies are an essential part of any marketer’s toolkit. They provide evidence to back up the...