Client stories | The Marketing Machine Works

Building a new marketing function

How would you persuade large organisations to aim for Net Zero when there’s nothing to stop them burying their heads in the sand? How would you persuade them to see sustainability as an asset rather than a cost?

When Jon Jones, CEO at Green Ibex, first reached out to Ros at the end of 2022, he had a mission to take on exactly this challenge. He wanted to grow a consultancy that’d lead the way in helping large organisations to achieve Net Zero before it is too late... Keep reading.

Cutting through the clutter

Is there such a thing as too much content? Sticking to a content plan to meet KPIs can make it easy to lose sight of the volume that’s being created. Over time, a vast archive of legacy content accumulates, making it difficult to leverage important pieces and identify strategic gaps.

When Rachel*, Marketing Manager at a medium-sized engineering services company, reached out to Ros at the beginning of 2022 she felt like she was drowning in a sea of marketing content. She was looking for someone with a new perspective to help her “step out of her boat”, review her strategic plan and get confident in her route to achieving her goals again. Keep reading.

A Robust Process

“My ads aren’t performing as well as I hoped - does anyone have any advice?”

When you’re just starting out in business, marketing can feel like a bit of a gamble. Even if you have a clear picture of your ideal customer, how can you be certain where they’re actually spending their time? If you’ve not made a sale before, how do you know what questions customers will want to ask about it? And how do you know that the marketing activities you’re investing in aren’t going to be a total waste of money? Keep reading.

"My marketing has improved a lot since I started working with Ros and Katie. We’ve gradually built up a strategy which includes loads of marketing activities that approach clients without actually approaching them with regular blogs, LinkedIn content and my website. When I first put my website up, I just expected people to come to it. I didn’t realise the importance of guiding people to and through it. Now I’m getting enquiries through it.” - Martin O'Hare, O'Hare Engineering Design Ltd.

"Ros has helped our business grow more than we ever imagined. She helps us to think differently about our marketing approaches, evaluate decisions properly and has put together a plan that not only delivers results but also saves us money by preventing us from making expensive misjudgements around marketing She’s saved us time, money and our sanity!” - Karen Meager, Monkey Puzzle Training & Consultancy

"I’ve noticed changes in my staff, who are keener, more confident and more professional. They’ve followed what Ros said and put it into practice. She’s given us a sense of direction and a structure to work from. She’s shown us how it should be done – it’s taken away a stress and a doubt" - Edward Morris, EPM

"Marketing has always been one of my challenges in running a business. There are so many different platforms and marketing methods that it is hard to know where to invest to generate consistent leads. Ros made me think about how my customers interact with the business and I now have tools that will make sure the next marketing campaign I conduct will provide a good ROI. If you are unsure how to get the best from your marketing campaigns, speak to Ros, it could be the best investment you make in marketing!" - Simon Norton, Bristol Business Brokers

"Ros has deconstructed 'marketing' and created a framework that covers the whole of the territory, a system to ensure the parts of the framework hold together. It is not a 'fill in the blanks' template – it makes you think, question, and test. It is both straightforward and subtle and is one of the most valuable courses I have been on." - Philip Avery, The Business Mechanic

"I looked over my goals I set last year for marketing, in 12 months we wanted to… Raise our conversion rate from 30% to 36%... It’s now 65%. Increase the average monthly spend per customer from £300 to £500… it’s now £750. Have 20 retainer clients, which we have! We’ve tripled our business in a year. Just wanted to share this with you and say a massive thank you! - Electra Savvidou, ActionPAs

Marketing machines working
efficiently and effectively...

Marketing with surgical precision

A marketing shot in the arm

Building a new marketing function

Flexing to meet a changing industry.

Cutting through the clutter

A Strategy That Drives Growth

A Robust Process

Taking away a stress and a doubt

Ros' Marketing Superstar

Curious to see how the Marketing Machine process works?

Marketing machines workingefficiently and effectively...

Curious to see how the Marketing Machine process works?

Marketing machines working
efficiently and effectively...