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Maximise your success with
strong marketing foundations
Our mission
We believe every CEO deserves to feel confident that their marketing is driving measurable, profitable growth.
But for many business leaders, marketing still feels like a gamble. You’re spending money, briefing agencies, approving content… but are you really sure it’s working? Are you measuring the right things? Is it aligned with your business strategy - or just filling the calendar?
That uncertainty is expensive. It wastes time, drains confidence, and holds back growth.
At The Marketing Machine Works, we help CEOs of small and medium-sized businesses take back control of their marketing - not by doing it all yourself, but by having the right strategic leadership in place.
That’s where I come in.
As your Fractional CMO, I become part of your senior team. I bring clarity, direction and accountability to your marketing, and I build a trusted team of freelance specialists around you. No bloated retainers. No over-servicing. Just exactly what your business needs to grow.
And because I come from an engineering background, everything I do is built on structure, logic, and evidence. I’ll track what’s working, test what’s not, and optimise everything for ROI. That’s how we turn marketing into a machine - one that delivers consistent results and scales as you grow.
If you’re looking for strategic leadership, not scattergun tactics - and you want a marketing partner who’ll treat your business like their own - you’re in the right place.
Ros Conkie - Founder
I’m Ros Conkie, founder of The Marketing Machine Works and self-confessed marketing sceptic-turned-strategist.
I started out as a mechanical engineer, working in small, fast-moving businesses where budgets were tight and results really mattered. That’s where I learned what good marketing really looks like. Not flashy campaigns or clever taglines - but structured, strategic activity that drives sales.
In 2012, I started working for myself, helping small business owners build marketing they could trust and rely on. Since then, I’ve worked with hundreds of clients across engineering, tech, consultancy, healthcare and more - always bringing the same structured, no-nonsense approach.
I now work primarily as a Fractional CMO, partnering with a small number of SME leaders to build and lead their marketing function. I don’t have a team on payroll, which means I’m never biased by who’s available. Instead, I draw on a trusted network of freelance specialists, hand-picked for each client and each project.
You get strategy, leadership, and execution - all aligned with your business goals, and all built around what will actually work for you.
And because I only work with a handful of clients at a time, you get my attention. Not just a process, not just a plan - a partner.
Our values
Marketing should be clear, not confusing
We believe in stripping away the jargon, the nonsense, and the mystique. Marketing isn’t magic - it’s a structured, logical process. When you understand it, you can make smarter decisions and grow with confidence.
Honesty and trust come first
I’m honest with my clients - even when the truth is uncomfortable. In return, I trust them to be open with me. That mutual trust creates strong, supportive relationships where we can tackle what’s really holding the business back. Sometimes it’s the marketing… and sometimes it’s something else entirely.
We only market what’s genuinely valuable
I only work with businesses that deliver real, meaningful value to their customers. If you’re just looking to sell more stuff people don’t need - I’m not the partner for you. But if you’re making lives, businesses or industries better, I’ll help you reach more of the people who need what you offer.
Structure over scattergun
Everything we do is grounded in logic, evidence, and measurable outcomes. No guesswork. No fluff. Just a reliable, repeatable marketing machine that’s built to work - and built to last.
Partnership, not passivity
Hiring me isn’t like hiring a traditional consultant. I'll embed myself in your business. I'll lead. I'll challenge. I'll listen. And I'll work side-by-side with you to make sure your marketing drives the growth you want.