---
title: Marketing Training Courses for Business Owners
description: Start your strategic marketing journey today with a free clarity call with Ros Conkie.
---

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    - [Support for CEOs](https://rosconkie.com/ceo-marketing-support)
    - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers)
    - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training)
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- [Contact](https://rosconkie.com/contact)

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- [Home](https://rosconkie.com)
- [How I Work](https://rosconkie.com/how-we-work)
  
  How I Work 
  
  
  
    - [Client Stories](https://rosconkie.com/case-studies)
- [Work with us](https://rosconkie.com/get-started)
  
  Work with us 
  
  
  
    - [Support for CEOs](https://rosconkie.com/ceo-marketing-support)
    - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers)
    - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training)
    - [Support for Charities & NFPs](https://rosconkie.com/pro-bono)
- [Resources](https://rosconkie.com/resources)
  
  Resources 
  
  
  
    - [Read the Book](https://rosconkie.com/shop)
    - [Listen to the Audiobook](https://rosconkie.com/audiobook)
    - [Blog](https://rosconkie.com/blog)
    - [Free Guides & Tutorials](https://rosconkie.com/resources)
- [My Story](https://rosconkie.com/about)
- [Book Ros as a Speaker](https://rosconkie.com/speaker)
- [Contact](https://rosconkie.com/contact)

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- [Home](https://rosconkie.com)
- [How I Work](https://rosconkie.com/how-we-work)
  
  How I Work 
  
  
  
    - [Client Stories](https://rosconkie.com/case-studies)
- [Work with us](https://rosconkie.com/get-started)
  
  Work with us 
  
  
  
    - [Support for CEOs](https://rosconkie.com/ceo-marketing-support)
    - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers)
    - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training)
    - [Support for Charities & NFPs](https://rosconkie.com/pro-bono)
- [Resources](https://rosconkie.com/resources)
  
  Resources 
  
  
  
    - [Read the Book](https://rosconkie.com/shop)
    - [Listen to the Audiobook](https://rosconkie.com/audiobook)
    - [Blog](https://rosconkie.com/blog)
    - [Free Guides & Tutorials](https://rosconkie.com/resources)
- [My Story](https://rosconkie.com/about)
- [Book Ros as a Speaker](https://rosconkie.com/speaker)
- [Contact](https://rosconkie.com/contact)

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# Transform your marketing today

## Is your marketing working?

If you’re here, chances are your marketing isn’t doing what you need it to do.

Maybe you’re not seeing a clear return on your investment. Maybe you’re stuck in the weeds of tactics without a clear strategy. Or maybe you just want to feel confident that your marketing is under control - and actually working.

Wherever you are, you’re in the right place. Here are the four main ways I can support you:

![Machine-PW_V2-02](https://rosconkie.com/hubfs/Machine-PW_V2-02.png "Machine-PW_V2-02")

![Machine-PW_V1-03](https://rosconkie.com/hs-fs/hubfs/Machine-PW_V1-03.png?width=600&height=496&name=Machine-PW_V1-03.png)

## Support for you and your team

[![CEOs needing a marketing function](https://rosconkie.com/hs-fs/hubfs/_CEOs.jpg?width=525&height=350&name=_CEOs.jpg "CEOs needing a marketing function")](https://rosconkie.com/ceo-marketing-support?hsLang=en)

#### [Strategic Support for CEOs of SMEs](https://rosconkie.com/ceo-marketing-support?hsLang=en)

**Fractional CMO services to turn your marketing into a growth engine**

If you're running an SME and want someone to lead your marketing function - bringing strategic clarity, building a tailored team around you, and making sure every penny delivers ROI - this is for you.

You’ll get senior-level strategy, clear accountability, and flexible access to trusted freelance specialists. I work closely with just a few CEOs at a time to make sure you get focused, personalised attention.

[![Small Business Owners needing marketing training and support](https://rosconkie.com/hs-fs/hubfs/_SMEs.jpg?width=525&height=350&name=_SMEs.jpg "Small Business Owners needing marketing training and support")](https://rosconkie.com/small-business-marketing-training?hsLang=en)

#### [Structure & Clarity for Small Business Owners](https://rosconkie.com/small-business-marketing-training?hsLang=en)

**Stop scattergun marketing and build a simple, effective plan**

If you’re a small business owner doing your own marketing and feeling overwhelmed, I can help you stop second-guessing every decision. I’ll show you how to create a structured 90-day plan that aligns with your goals - and actually works.

Start by reading my book, *The Marketing Machine*. It’s packed with the process, tools, and practical advice I use with my clients every day.

[![Marketing Managers needing mentoring](https://rosconkie.com/hs-fs/hubfs/_MM.jpg?width=525&height=350&name=_MM.jpg "Marketing Managers needing mentoring")](https://rosconkie.com/mentoring-for-marketing-managers?hsLang=en)

#### [Training & Mentoring for Marketing Managers](https://rosconkie.com/mentoring-for-marketing-managers?hsLang=en)

**Support to step up, lead strategically, and deliver real results**

If you’ve got a Marketing Manager who’s great at getting stuff done but needs help thinking more strategically, I can support them to grow into the role - and show how their work links directly to business growth.

I offer structured mentoring, tools, templates and regular check-ins to help them build confidence, skills and results.

[![Marketing for charities and not-for-profits](https://rosconkie.com/hs-fs/hubfs/_NFPs.jpg?width=525&height=350&name=_NFPs.jpg "Marketing for charities and not-for-profits")](https://rosconkie.com/pro-bono?hsLang=en)

#### [A Strategic Steer for Charities and NFPs](https://rosconkie.com/pro-bono?hsLang=en)

A marketing strategy can feel like a luxury when that money could otherwise go towards helping people in need. But clear direction is essential if you want to make an impact.

Most small not-for-profits and charities can't afford a CMO on staff, which means their whole organisation can end up drifting without that strategic rudder. This is why we offer NFPs a selection of pro bono and reduced-rate services - to give an occasional (or regular) steer and make sure they are using their resources as efficiently as possible. 

### **Not sure which path is right for you?**

That’s what the Clarity Call is for. Let’s talk, and I’ll help you figure out what support you actually need - and whether I’m the right person to help.

[Start a conversation](https://rosconkie.com/contact?hsLang=en)

## About The Marketing Machine Process

Marketing shouldn’t feel chaotic. And it shouldn’t be a gamble.

That’s why I developed **The Marketing Machine Process** - a structured, step-by-step framework that helps business owners understand exactly *how* marketing works, so you can take control of it, measure it, and scale it.

This isn’t about jumping on trends or copying what other businesses are doing. It’s about building a marketing function that’s completely tailored to your goals, your audience, and your way of working.

Here’s how the process works:

### **1. Strategy before tactics**

We start by getting laser-focused on who your ideal customer is, what they value most, and what their buyer journey looks like. Then we define your messaging, your positioning, and your marketing objectives.

### **2. Build your Marketing Machine**

With strategy in hand, we design a practical 90-day marketing plan - your “minimum viable strategy” - focused on the activities that will move the needle. We prioritise what’s going to have the biggest impact first.

### **3. Test and measure**

We set clear metrics from the outset, so you’ll know exactly what’s working and what’s not. That means no more guesswork - and no more wasted budget.

### **4. Optimise and scale**

Every 90 days, we review, refine and improve. We build momentum through marginal gains - tiny improvements that stack up to big results. Over time, your marketing becomes a smooth, efficient machine that delivers steady growth.

Here's what it looks like in detail...

![The Marketing Machine process infographic](https://rosconkie.com/hubfs/Asset%201Website%20Machine.png "The Marketing Machine process infographic")

**Why it works**

- **Clarity** – No more wondering what to post or where to advertise. You’ll have a clear plan with clear purpose.
- **Confidence** – You’ll know your marketing is aligned with your business goals - and you’ll be able to prove it with real numbers.
- **Control** – You stay in charge of the strategy. Whether I’m leading as your Fractional CMO or mentoring your team, the decisions stay with you.
- **Consistency** – With a system in place, your marketing keeps running - even when you’re busy elsewhere.

This process has helped hundreds of small businesses build reliable, scalable marketing that drives real growth - and it can do the same for you.

## Not ready to work with me just yet? Start with the book...

From marketing chaos to clarity and growth, The Marketing Machine will give you a structured strategy to fuel your business. No more stress, waste or overwhelm.

*“If you’ve ever wished marketing made more sense, this is the book for you. Ros combines her engineering background with years of marketing experience to show you exactly how to create a system that works for your business. It’s simple, effective, and something anyone can follow.”*  
Gino Wickman, Author of Traction & Shine, Creator of EOS®

*“This book is a game-changer for engineers and like-minded people struggling with marketing. It provides a structured, step-by-step framework that makes it easy to understand and implement. It's like having a Haynes manual for marketing, making it simple to develop a targeted approach to reach my ideal customers.”*  
Martin O’Hare, O’Hare Engineering Design Ltd

 

![4-3](https://rosconkie.com/hubfs/4-3.png "4-3")

## The Marketing Machine Book

Are you struggling to make your marketing work? Spending time and money on strategies that don’t deliver? Not sure what’s working and what’s a waste of effort? It’s time to stop guessing and start building a marketing system that delivers real, measurable results. Former engineer Ros Conkie shows how structured, no-fluff marketing can transform your business.

[Buy paperback (Amazon)](https://amzn.to/4cgj0UL)

[Buy hardback (Amazon)](https://amzn.to/4cgj0UL)

[Buy Kindle ebook](https://amzn.to/4cgj0UL)

Also available via Waterstones, Barnes & Noble and other good book shops. 

![TMMW_white logo_RGB](https://rosconkie.com/hs-fs/hubfs/TMMW_white%20logo_RGB.png?width=170&name=TMMW_white%20logo_RGB.png "TMMW_white logo_RGB")

The Marketing Machine Works is a Marketing Consultancy and Training company based in Portishead near Bristol, North Somerset, UK

VAT: 468 4037 71

- [Home](https://rosconkie.com)
- [How we work](https://rosconkie.com/how-we-work)
- [Work with us](https://rosconkie.com/get-started)
- [The Marketing Machine Book](https://rosconkie.com/shop)
- [The Marketing Machine Audiobook](https://rosconkie.com/audiobook)
- [Free Resources](https://rosconkie.com/resources)
- [Our Story](https://rosconkie.com/about)
- [Client stories](https://rosconkie.com/case-studies)
- [Contact us](https://rosconkie.com/contact)
- [Privacy Policy](https://rosconkie.com/privacy-policy)
- [Cookie Policy](https://rosconkie.com/cookie-policy)
- [Marketing for Engineering Companies](https://rosconkie.com/marketing-for-engineering-companies)
- [Book Ros Conkie As A Speaker](https://rosconkie.com/speaker)

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