Transform your marketing today
Is your marketing working?
If you’re here, chances are your marketing isn’t doing what you need it to do.
Maybe you’re not seeing a clear return on your investment. Maybe you’re stuck in the weeds of tactics without a clear strategy. Or maybe you just want to feel confident that your marketing is under control - and actually working.
Wherever you are, you’re in the right place. Here are the four main ways I can support you:
Strategic Support for CEOs of SMEs
Fractional CMO services to turn your marketing into a growth engine
If you're running an SME and want someone to lead your marketing function - bringing strategic clarity, building a tailored team around you, and making sure every penny delivers ROI - this is for you.
You’ll get senior-level strategy, clear accountability, and flexible access to trusted freelance specialists. I work closely with just a few CEOs at a time to make sure you get focused, personalised attention.
Structure & Clarity for Small Business Owners
Stop scattergun marketing and build a simple, effective plan
If you’re a small business owner doing your own marketing and feeling overwhelmed, I can help you stop second-guessing every decision. I’ll show you how to create a structured 90-day plan that aligns with your goals - and actually works.
Start by reading my book, The Marketing Machine. It’s packed with the process, tools, and practical advice I use with my clients every day.
Training & Mentoring for Marketing Managers
Support to step up, lead strategically, and deliver real results
If you’ve got a Marketing Manager who’s great at getting stuff done but needs help thinking more strategically, I can support them to grow into the role - and show how their work links directly to business growth.
I offer structured mentoring, tools, templates and regular check-ins to help them build confidence, skills and results.
A Strategic Steer for Charities and NFPs
A marketing strategy can feel like a luxury when that money could otherwise go towards helping people in need. But clear direction is essential if you want to make an impact.
Most small not-for-profits and charities can't afford a CMO on staff, which means their whole organisation can end up drifting without that strategic rudder. This is why we offer NFPs a selection of pro bono and reduced-rate services - to give an occasional (or regular) steer and make sure they are using their resources as efficiently as possible.
Not sure which path is right for you?
That’s what the Clarity Call is for. Let’s talk, and I’ll help you figure out what support you actually need - and whether I’m the right person to help.
About The Marketing Machine Process
Marketing shouldn’t feel chaotic. And it shouldn’t be a gamble.
That’s why I developed The Marketing Machine Process - a structured, step-by-step framework that helps business owners understand exactly how marketing works, so you can take control of it, measure it, and scale it.
This isn’t about jumping on trends or copying what other businesses are doing. It’s about building a marketing function that’s completely tailored to your goals, your audience, and your way of working.
Here’s how the process works:
1. Strategy before tactics
We start by getting laser-focused on who your ideal customer is, what they value most, and what their buyer journey looks like. Then we define your messaging, your positioning, and your marketing objectives.
2. Build your Marketing Machine
With strategy in hand, we design a practical 90-day marketing plan - your “minimum viable strategy” - focused on the activities that will move the needle. We prioritise what’s going to have the biggest impact first.
3. Test and measure
We set clear metrics from the outset, so you’ll know exactly what’s working and what’s not. That means no more guesswork - and no more wasted budget.
4. Optimise and scale
Every 90 days, we review, refine and improve. We build momentum through marginal gains - tiny improvements that stack up to big results. Over time, your marketing becomes a smooth, efficient machine that delivers steady growth.
Here's what it looks like in detail...
Why it works
- Clarity – No more wondering what to post or where to advertise. You’ll have a clear plan with clear purpose.
- Confidence – You’ll know your marketing is aligned with your business goals - and you’ll be able to prove it with real numbers.
- Control – You stay in charge of the strategy. Whether I’m leading as your Fractional CMO or mentoring your team, the decisions stay with you.
- Consistency – With a system in place, your marketing keeps running - even when you’re busy elsewhere.
This process has helped hundreds of small businesses build reliable, scalable marketing that drives real growth - and it can do the same for you.
Not ready to work with us directly?
Start with the book...
From marketing chaos to clarity and growth, The Marketing Machine will give you a structured strategy to fuel your business. No more stress, waste or overwhelm.
“If you’ve ever wished marketing made more sense, this is the book for you. Ros combines her engineering background with years of marketing experience to show you exactly how to create a system that works for your business. It’s simple, effective, and something anyone can follow.”
Gino Wickman,Author of Traction & Shine, Creator of EOS®
“This book is a game-changer for engineers and like-minded people struggling with marketing. It provides a structured, step-by-step framework that makes it easy to understand and implement. It's like having a Haynes manual for marketing, making it simple to develop a targeted approach to reach my ideal customers.”
Martin O’Hare, O’Hare Engineering Design Ltd
The Marketing Machine Book
Are you struggling to make your marketing work? Spending time and money on strategies that don’t deliver? Not sure what’s working and what’s a waste of effort? It’s time to stop guessing and start building a marketing system that delivers real, measurable results. Former engineer Ros Conkie shows how structured, no-fluff marketing can transform your business.
Also available via Waterstones, Barnes & Noble and other good book shops.