Maximise your success with
strong marketing foundations
Is it time to turn your marketing into a growth engine?
If you're a CEO of a growing SME who’s ready to stop treating marketing like a guessing game - and start running it like a strategic business function - you're in the right place.
How it works – your path to a Marketing Machine
Step 1 – Clarity Call
We start with a 45-minute conversation to uncover your business goals, your biggest marketing challenges, and where you feel stuck. You’ll walk away with immediate insights - even before we decide whether we should work together.
Step 2 – Strategic Blueprint
If we’re a good fit, I’ll dive in with a structured audit - reviewing everything from strategy to systems, metrics to messaging. We’ll end up with a tailored 90-day Marketing Blueprint that shows exactly what to do first, second and third for measurable impact.
Step 3 – Leadership & Execution
Once we kick-off, I step in as your Fractional CMO. I lead the implementation, working alongside your team (or mine), ensuring every activity aligns with the Blueprint and your broader business goals. I’ll pull in freelance specialists only when their skills are needed - giving you right-sized support, on-demand.
Step 4 – Measure, Optimise, Scale
With clear KPIs defined from the start, we'll track progress weekly and optimise monthly. We’ll spot what’s working (and fast‑kill what isn’t), continually tuning your marketing machine to improve ROI and fuel growth.
What you get when you work with me
Strategic leadership without the overhead of a CMO – you get senior strategic insight, without hiring a full-time salary.
Tight focus and attention – I only work with a few clients to ensure you get genuine senior-level input and accountability
Right-sized team, every time – no generic in‑house team quotas. You get exactly the freelancer specialists you need - for strategy, content, campaign execution and analytics.
A performance-first approach – every activity is tied back to metrics and return on investment. No vanity metrics. No wasted effort.
A built-for-you system – not a one-off plan. You’ll end up with a sustainable, repeatable Marketing Machine that continues to generate leads, sales and growth.
Who this is for
- CEOs of B2B or B2C SMEs who want marketing to drive growth - without the risk, budget and hassle of hiring a full CMO.
- Businesses ready to treat marketing as a strategic function, not a side project.
- Leaders who want a structured, accountable path to growth - not scattergun tactics or unchecked vanity metrics.
Want to see if we’d make a good team?
If this sounds like the kind of strategic relationship you’ve been missing, let’s start with a Clarity Call. It’s the best way to see whether I can partner with you to build a marketing machine that delivers the results - and the confidence - you deserve.
Why do I need a marketing strategy?
Without a strategy, it's easy to fall into the trap of what we call "scattergun marketing": doing marketing activities and just hoping it'll work. Marketing based on gut instinct can work… but it's risky.
You're essentially gambling with your money.
Sometimes it works and sometimes it doesn’t.
Our clients are often people who have already tried the gut-feel, gambling approach and it hasn’t worked. They need something more robust and logical. A process for choosing their marketing that they can understand and trust.We take a structured, logical approach so you can be confident your marketing is an investment and helping you to achieve your business goals.
Find out how you can end scattergun marketing forever in your SME with our free tutorial…
Your questions answered…
I don't have a marketing team, does that matter?
No, not at all. With our very small clients, we often start with a team of freelancers to get the momentum going and give you the flexibility you need as you grow. As your business grows we can support the recruitment, training and mentoring of your marketing team. Having a CMO overseeing this whole process means you can smooth the transition from an outsourced team to an inhouse one.
Who will I be working with?
Your strategy and plan will be created and managed by Ros Conkie. If you need support implementing it, then we have a trusted network of partners and suppliers that we can draw on to build a complete expert-led marketing team.
What happens once we've created a strategy?
Having a stratey is great, but implementing it is another challenge. Some people are happy to take this on themselves, but others need more support to keep the momentum going. This is why, once we have your strategy and plan in place, we’ll be here to support you through the implementation. Whether it’s creating content, rebranding, keeping the momentum going with quarterly planning sessions, setting up new processes and systems, recruiting team members, or bringing in agencies etc., We're on your team to help make sure you achieve your goals as efficiently as possible.
Can I get a grant to pay for this work?
We often have clients using grant funding to pay for the initial strategy development and training. If you need our help to apply for a grant, please get in touch and we'll support you in whatever way we can to get the funding.
Can we use AI to increase the efficiency of our marketing?
Yes, if you want to! AI has come on a LONG way in a short time and we've invested time playing with it and learning all its limitations. We can now work with our clients to create and use custom GPTs in their businesses that generate high quality, tailored content in their own tone of voice. There's more about how we do this here: Custom GPTs for marketing content creation.
Machines running well...
The people you really want to hear from are the people who have already taken the leap and been through the process.
So, don’t just take it from us, here’s what our previous clients had to say…
"My marketing has improved a lot since I started working with Ros and Katie. We’ve gradually built up a strategy which includes loads of marketing activities that approach clients without actually approaching them with regular blogs, LinkedIn content and my website. When I first put my website up, I just expected people to come to it. I didn’t realise the importance of guiding people to and through it. Now I’m getting enquiries through it.” - Martin O'Hare, O'Hare Engineering Design Ltd.
"Ros has helped our business grow more than we ever imagined. She helps us to think differently about our marketing approaches, evaluate decisions properly and has put together a plan that not only delivers results but also saves us money by preventing us from making expensive misjudgements around marketing She’s saved us time, money and our sanity!” - Karen Meager, Monkey Puzzle Training & Consultancy
"I’ve noticed changes in my staff, who are keener, more confident and more professional. They’ve followed what Ros said and put it into practice. She’s given us a sense of direction and a structure to work from. She’s shown us how it should be done – it’s taken away a stress and a doubt" - Edward Morris, EPM
"Marketing has always been one of my challenges in running a business. There are so many different platforms and marketing methods that it is hard to know where to invest to generate consistent leads. Ros made me think about how my customers interact with the business and I now have tools that will make sure the next marketing campaign I conduct will provide a good ROI. If you are unsure how to get the best from your marketing campaigns, speak to Ros, it could be the best investment you make in marketing!" - Simon Norton, Bristol Business Brokers
"Ros has deconstructed 'marketing' and created a framework that covers the whole of the territory, a system to ensure the parts of the framework hold together. It is not a 'fill in the blanks' template – it makes you think, question, and test. It is both straightforward and subtle and is one of the most valuable courses I have been on." - Philip Avery, The Business Mechanic
"I looked over my goals I set last year for marketing, in 12 months we wanted to… Raise our conversion rate from 30% to 36%... It’s now 65%. Increase the average monthly spend per customer from £300 to £500… it’s now £750. Have 20 retainer clients, which we have! We’ve tripled our business in a year. Just wanted to share this with you and say a massive thank you! - Electra Savvidou, ActionPAs
Book a call with me to discuss how we can start building a marketing machine that’ll drive sales and profit.