How I respect and protect
your privacy

The Marketing Machine Works' Privacy And Data Policy

Last updated: 3 November 2026

Your privacy and permission is very important to me. This privacy policy explains how I collect and process your personal data through your use of my site rosconkie.com, including any information you may provide through my site when you purchase a product or service, sign up to my newsletter or take part in a prize draw or competition.

By providing me with your data, you warrant that you are over 13 years of age.

I (Ros Conkie) am the data controller and I am responsible for your personal data. If you have any questions about this privacy notice, please contact me.

 

Contact details

My full details are:

Full name of legal entity: Ros Conkie trading as The Marketing Machine Works

My email address is team@rosconkie.com. 

If you are not happy with any aspect of how I collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (ico.org.uk). I would be grateful if you would contact me in the first instance if you do have a complaint so I can try to resolve it for you.

It is very important that the information I hold about you is accurate and up to date. Please let me know if at any time your personal information changes by emailing me at team@rosconkie.com.

 

What data do I collect?

Personal data means any information capable of identifying an individual. It does not include anonymised data.

I may process certain types of personal data about you as follows:

  • Communication Data that includes any communication that you send to me whether that be through the contact form on my website, through email, text, social media messaging, social media posting or any other communication that you send me. I process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. The lawful ground for this processing is my legitimate interests which in this case are to reply to communications sent to me, to keep records and to establish, pursue or defend legal claims.
  • Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address, email address, phone number, contact details, purchase details and your payment details. I process this data to supply the goods and/or services you have purchased and to keep records of such transactions. The lawful ground for this processing is the performance of a contract between you and me and/or taking steps at your request to enter into such a contract. 
  • User Data that includes data about how you use my website together with any data that you post for publication on my website. I process this data to operate and improve this website and ensure relevant content is provided to you, to ensure the security of my website, to maintain back- ups of my website and/or databases and to enable publication and administration of my website, other online services and business. The lawful ground for this processing is my legitimate interests which in this case are to enable me to properly administer my website and my business.
  • Technical Data that includes data about your use of my website and online services such as your IP address, your login data, details about your browser, length of visit to pages on my website, page views and navigation paths, details about the number of times you use my website, time zone settings and other technology on the devices you use to access my website. The source of this data is from my analytics tracking system. I process this data to analyse your use of my website and other online services, to administer and protect my business and website, and to deliver relevant website content to you.  My lawful ground for this processing is my legitimate interests which in this case are to enable me to properly administer my website and my business and to grow my business and to decide my marketing strategy.
  • Marketing Data that includes data about your preferences in receiving marketing from me and my third parties and your communication preferences. I process this data to enable you to partake in my promotions such as competitions, prize draws and free give-aways, and to deliver relevant website content to you.  The lawful ground for this processing is my legitimate interests which in this case are to study how customers use my products/services, to develop them, to grow my business and to decide my marketing strategy.
  • I might use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content to you. The lawful ground for this processing is legitimate interests which is to grow my business. I may also use such data to send other marketing communications to you. The lawful ground for this processing is either consent or legitimate interests (namely to grow my business). 

I may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where I review your Usage Data to work out the percentage of website users using a specific feature of my site. If I link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.

Where I need to collect personal data by law, or under the terms of our contract and you don't provide me with that data when requested, I might not be able to perform the contract (for example, to deliver my services to you). If you don’t provide me with the requested data, I might have to cancel our contract but if I do, I'll notify you at the time.

I'll only use your personal data for the purposes for which it was collected or a reasonably compatible purpose if necessary. For more information on this please email me. In case I need to use your details for an unrelated new purpose I'll let you know and explain the legal grounds for processing.

I might process your personal data without your knowledge or consent where this is required or permitted by law.

I don’t make any decisions about you that have legal or similarly significant effects based solely on automated processing. Any online assessments on my website calculate your result automatically, but that result is for your information only.

 

Online assessments and quizzes

From time to time I offer online assessments and quizzes on my website. When you take one, your information is handled like this.

While you’re answering the questions. Your progress may be saved in your own browser (local storage), so you can pick up where you left off if you leave the page. This stays on your device. It doesn’t include your name, email address or anything else that identifies you, and I can’t see it.

When you finish. Your answers and scores may be recorded anonymously, for example in a Google Sheet. This record doesn’t include your name, email address or any other details that identify you. I use it to see how people score overall and which areas businesses find hardest.

If you ask me to email you your result. If you choose to have your result emailed to you, I’ll ask for your name and email address. These, along with your result and scores, are sent to HubSpot, the system I use to manage contacts and send emails. When you submit the form, HubSpot may also link it to its tracking cookie, which records your visits to this website. By asking me to email your result, you agree to receive that email and any follow-up email that goes with it.

Marketing emails. You may also be offered an optional tickbox for marketing emails. It is never pre-ticked. If you leave it unticked, you’ll only get your result and its follow-up email. If you tick it, I’ll also send you occasional emails with marketing advice, news and offers from The Marketing Machine Works. You can unsubscribe at any time using the link at the bottom of any email.

Lawful basis. Emailing your result, and sending you marketing emails if you opted in, are both based on your consent. You can withdraw your consent at any time by unsubscribing or by emailing me.

How long I keep it. I keep your contact details only as long as necessary (see Data retention below), and you can ask me to delete them at any time. Anonymous scores can’t identify you, so I may keep them indefinitely.

 

Sensitive Data

I do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. I do not collect any information about criminal convictions and offences.

 

How I collect your personal information

I might collect data about you by you providing the data directly to me (for example by filling in forms on my site or by sending me emails). I might automatically collect certain data from you as you use my website by using cookies and similar technologies. Please see my cookie policy for more details.

I might receive data from third parties such as analytics providers (for example Microsoft and HubSpot), search information providers (for example Google), and providers of technical, payment and delivery services. Some of these are based outside the UK - see International transfers below.

I might also receive data from publicly available sources such as Companies House and the Electoral Register, based in the UK.

 

Marketing communications

The lawful ground for processing your personal data to send you marketing communications is either your consent or my legitimate interests (namely to grow my business).

Under the Privacy and Electronic Communications Regulations, I might send you marketing communications if (i) you made a purchase or asked for information from me about my products or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, I might send you marketing emails without your consent. However, you can still opt out of receiving marketing emails from me at any time.

Before I share your personal data with any third party for their own marketing purposes I'll get your express consent.

You can ask me or third parties to stop sending you marketing communications at any time by following the opt-out links on any marketing communication sent to you or by emailing me at any time.

If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc. 

 

Disclosure of your personal data

I might have to share your personal data with the parties set out below:

  • Service providers who provide IT and system administration services
  • Professional advisers including lawyers, bankers, auditors and insurers
  • Government bodies that require me to report processing activities
  • Third parties to whom I sell, transfer or merge parts of my business or my assets

I require all third parties to whom I transfer your data to respect the security of your personal data and to treat it in accordance with the law. I only allow such third parties to process your personal data for specified purposes and in accordance with my instructions.

 

International Transfers

Some of the services I use to run my business store or process data outside the UK. When that happens, I make sure your data has the same level of protection it would have in the UK.

US-based services. I use HubSpot (contacts and email), Google Workspace (email, documents and data storage), Microsoft (email and documents) and Stripe (payments). Where a supplier is certified under the UK Extension to the EU-US Data Privacy Framework (the UK-US data bridge), your data is protected by UK adequacy regulations. Where it isn’t, I rely on the International Data Transfer Agreement or the UK Addendum to the EU standard contractual clauses, both approved by the Information Commissioner.

Xero. I use Xero for accounting. Xero is based in New Zealand, which the UK recognises as giving adequate protection to personal data.

If none of these safeguards applies, I will only transfer your data with your explicit consent. You will have the right to withdraw this consent at any time. 

 

Data security

I have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. I also allow access to your personal data only to those subcontractors and partners who need to know such data. They will only process your personal data on my instructions and they must keep it confidential.

I have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if I am legally required to.

 

Data retention

I will only retain your personal data for as long as necessary to fulfil the purposes I collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When deciding how long to keep the data I look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.

For tax purposes, the law requires me to keep basic information about my customers (including Contact, Identity, Financial and Transaction Data) for 6 years after they cease being customers.

In some circumstances, I might anonymise your personal data for research or statistical purposes, in which case I might use this information indefinitely without further notice to you.

 

Your legal rights

​Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.

You can see more about these rights at: https://ico.org.uk/for-the-public/

If you wish to exercise any of the rights set out above, please email me at team@rosconkie.com.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, I might charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or if you refuse to assist me with your request in these circumstances.

 I might need to request specific information from you to help me confirm your identity and uphold your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. I might also contact you to ask you for further information in relation to your request to speed up my response.

I try to respond to all legitimate requests within one month. Occasionally it may take me longer than a month if your request is particularly complex or you have made a number of requests. In this case, I will notify you.

If you are not happy with any aspect of how I collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). I would be grateful if you would contact me first if you do have a complaint so that I can try to resolve it for you.

 

Third-party links

My website includes links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections might allow third parties to collect or share data about you. I do not control these third-party websites and am not responsible for their privacy statements. When you leave my website, I encourage you to read the privacy notice of every website you visit.

 

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies this website uses, please see my cookie policy.

I use Microsoft Clarity to understand how visitors use my website, including heatmaps and session recordings, and HubSpot to track visits and form submissions. Both only set their tracking cookies if you accept them through the cookie banner. You can find full details in my cookie policy.

 

Updates to this policy

Any changes made to this privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check this page occasionally to ensure you are familiar with any changes.

 

Privacy policy copyright

Please don't copy this privacy policy. It's based on a template by GDPR and small business law expert Suzanne Dibble, which she sells as part of her GDPR Compliance Pack. If you'd like to use this privacy policy on your own website, you can buy the pack here.

 

Contact me

If you have any questions about this privacy policy or how I treat your personal information, please contact me by email: team@rosconkie.com