Why You Don’t Need a USP to Succeed
The Unique Selling Proposition (USP) is a staple of traditional marketing wisdom. We’ve all heard...
The Truth About Niching: Why Going Narrow Actually Opens More Doors
When it comes to marketing, the word 'niche' often sparks fear. Business owners worry that...
Why a 90-Day Marketing Plan is Your Secret to Stop Overthinking and Start Growing
Ever feel like your marketing is stuck in an endless loop of second-guessing? You spend hours...
Inside The Marketing Machine: How to Build a Strategy That Works
So, you might have heard the news already (unless you've been hiding under a LinkedIn rock) - The...
Why Word-of-Mouth Alone Won’t Scale Your Engineering Business (and What Will)
Word-of-mouth… It’s free, it’s powerful, and it feels like the ultimate badge of honour. After all,...
Everything you need to know about setting marketing objectives
Imagine starting an engineering project without knowing what you're building. No blueprints, no...
How to create an ideal customer persona that’s actually useful for technical businesses
Understanding your ideal customer is crucial for any business, but it's especially important for...
What to look out for when investing in marketing training: A guide for small niche businesses
When you’re looking to improve your marketing to help grow your business, you have several options...
What’s the point of a marketing strategy for niche businesses?
“We’re not trying to sell to a huge audience so we don’t need a marketing strategy…”
Where is the line between sales and marketing?
Where is the line between sales and marketing? Is there any crossover between the two or are they...