How to get team buy-in for your marketing plan Without buy-in from everyone involved in executing your marketing plan, you'll never be fully... Read More
What does marketing excellence look like? (Part 1) The aim of marketing and sales is to take people on a journey from never having heard of you to... Read More
How to do your own strategic marketing Do you want to learn the 6 step process I use to create a robust marketing strategy with my... Read More
How long does it take to create a marketing strategy? Weeks? Months? I disagree with a lot of marketers on this question. I don't believe a business... Read More
What does "marketing excellence" look like? (Part 3) In my last two blogs I’ve been taking you through the buyer’s journey, looking at how excellent... Read More
All in, or hedge your bets – how many promotion channels do you need? Is it better to heavily promote your business via one channel (e.g. do loads of digital... Read More
Make your customers sit up and take notice In today’s crowded world of content, it can be difficult for small businesses to stand out. We... Read More
How an engineering approach to marketing will power your growth I used to think marketing was fluff. A “dark art”. Creative nonsense with no structure or logic... Read More
What's the point of marketing? Every new product, software, system or process must have a purpose. It must either solve a problem... Read More
Should my marketing appeal to logic or emotion? The answer is both, but at different times of the sales process. When we start talking about... Read More