How long does it take to create a marketing strategy?
Weeks? Months? I disagree with a lot of marketers on this question. I don't believe a business...
What does "marketing excellence" look like? (Part 3)
In my last two blogs I’ve been taking you through the buyer’s journey, looking at how excellent...
All in, or hedge your bets – how many promotion channels do you need?
Is it better to heavily promote your business via one channel (e.g. do loads of digital...
Make your customers sit up and take notice
In today’s crowded world of content, it can be difficult for small businesses to stand out. We...
How an engineering approach to marketing will power your growth
I used to think marketing was fluff. A “dark art”. Creative nonsense with no structure or logic...
What's the point of marketing?
Every new product, software, system or process must have a purpose. It must either solve a problem...
Should my marketing appeal to logic or emotion?
The answer is both, but at different times of the sales process. When we start talking about...
How "marginal gains" will help you win in business
Last month, on the final day of the Olympic track cycling competition, Team GB Performance...