--- title: How to craft a compelling call to action description: Every single piece of marketing should have a call to action that leads your customers on to the next step. Here are the 3 steps to create a compelling CTA image: https://rosconkie.com/hubfs/compelling%20call%20to%20action.png --- [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=150&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com) Search toggle - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=150&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com) - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) Search toggle [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=200&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com) - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) Search toggle What are you looking for? Search # How to craft a compelling call to action 10 Nov 2022 ![Picture of Ros Conkie](https://rosconkie.com/hs-fs/hubfs/Ros%20Conkie%20-%20Portraits%20-%20turquoise%20marina%20024%20square.jpg?width=40&name=Ros%20Conkie%20-%20Portraits%20-%20turquoise%20marina%20024%20square.jpg) [Ros Conkie](https://rosconkie.com/blog/author/ros-conkie) ![](https://rosconkie.com/hubfs/compelling%20call%20to%20action.png) The aim of marketing is to support customers through their buying journey. Therefore every single piece of marketing should have a call to action that leads your customers on to the next step.    Crafting an effective call to action is easier said than done. Here are the three things to keep in mind:   **1. Decide on the best "[next step](https://www.rosconkie.com/blog/what-does-marketing-excellence-look-like-part-1)"**   Does it make sense?   Sometimes it can be helpful to offer more than one next step. Be careful not to offer too many choices though as that can confuse or overwhelm people and reduce conversions.   **2. Communicate to everyone by bringing in all the senses**   We all take in information differently, via our senses. Some people prefer to take in information visually. Some prefer to hear it. And some prefer to feel it.   So how do you speak to all these different kinds of people with one written call to action?   The answer is to use language that appeals to each.    **'Visual'** people will tend to use language like "I see what you mean", "that looks good to me", "crystal clear" and "it appears so". Language like this will catch visual people's eye.   **'Auditory'** people will like phrases such as "I hear what you're saying", "that sounds right/rings a bell", "loud and clear" and "it resonates". Auditory language will resonate with these people most.   **'Feeling' **people will prefer language like "that feels right", "let's keep in touch", "hang on/hold on" and "get in contact". This kind of feeling language will be most likely to grab them.   Having read this, you may now have an idea of your own preference. Mine is 'feeling' so I naturally tend to include these kinds of words. I have to be mindful to include other senses in my writing and speaking.   **How do we use this to craft a call to action?**   Ideally, your call to action will have elements that speak to each type of person. It's not always possible, but give it a go.    For example: - If this **sounds** interesting to you, **join** our webinar to **see** how it all works. (Auditory, feeling, visual) - If you'd like to get a **feel** for how our product can create **harmony** in your life, **watch** this video. (Feeling, auditory, visual) - If this blog **resonates** with you, get in **contact** and I'll **show** you how you implement the same process in your business. (Auditory, feeling, visual) - If you'd like to **hear** more, **come** and **see** us at our open day next week. (Auditory, feeling, visual) Can you create a call to action that speaks to every type of person? Let me know in the comments below. I'd love to see what you come up with! **3. Make sure the call to action stands out on the page** If your call to action is hidden amongst the rest of your copy, people will miss it. Make sure it stands out so it's obvious what you want people to do next. Use a bold font or turn it into a button or image. This will grab the attention of anyone who is scan-reading the page.   **Make it easy!**   My definition of marketing is simply "making it really easy for people to buy". So look at your page and think to yourself, "how can I make it easier for my customers to say 'yes' to the next step I'm offering them?"   If you need help with this, or any part of your marketing strategy and execution, [get in touch](https://rosconkie.com/contact). I'd love to hear from you and see whether we can help.   ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://rosconkie.com/blog/how-to-write-a-compelling-call-to-action&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://rosconkie.com/blog/how-to-write-a-compelling-call-to-action&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://rosconkie.com/blog/how-to-write-a-compelling-call-to-action&utm_medium=social&utm_source=twitter&url=https://rosconkie.com/blog/how-to-write-a-compelling-call-to-action&utm_medium=social&utm_source=twitter&source=tweetbutton&text=How%20to%20craft%20a%20compelling%20call%20to%20action) ## Ros Conkie ## Comments ## Related posts Search [Why I hate Unique Selling Points (USPs)](https://rosconkie.com/blog/why-i-hate-unique-selling-points) [Marketing: is it a "numbers game"?](https://rosconkie.com/blog/generating-marketing-leads-is-it-a-numbers-game) Search ![TMMW_white logo_RGB](https://rosconkie.com/hs-fs/hubfs/TMMW_white%20logo_RGB.png?width=170&name=TMMW_white%20logo_RGB.png "TMMW_white logo_RGB") The Marketing Machine Works is a Marketing Consultancy and Training company based in Portishead near Bristol, North Somerset, UK VAT: 468 4037 71 - [Home](https://rosconkie.com) - [How we work](https://rosconkie.com/how-we-work) - [Work with us](https://rosconkie.com/get-started) - [The Marketing Machine Book](https://rosconkie.com/shop) - [The Marketing Machine Audiobook](https://rosconkie.com/audiobook) - [Free Resources](https://rosconkie.com/resources) - [Our Story](https://rosconkie.com/about) - [Client stories](https://rosconkie.com/case-studies) - [Contact us](https://rosconkie.com/contact) - [Privacy Policy](https://rosconkie.com/privacy-policy) - [Cookie Policy](https://rosconkie.com/cookie-policy) - [Marketing for Engineering Companies](https://rosconkie.com/marketing-for-engineering-companies) - [Book Ros Conkie As A Speaker](https://rosconkie.com/speaker) [Follow us on Facebook](https://www.facebook.com/MarketingMachineWorks) [Follow us on Instagram](https://www.instagram.com/marketingmachineworks/) [Follow us on Facebook](https://www.linkedin.com/company/marketingmachineworks/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ros Conkie", "url" : "https://rosconkie.com/blog/author/ros-conkie" }, "dateModified" : "2024-02-07T10:55:08.028Z", "datePublished" : "2022-11-10T10:54:00.000Z", "headline" : "How to craft a compelling call to action", "image" : [ "https://rosconkie.com/hubfs/compelling%20call%20to%20action.png" ], "mainEntityOfPage" : { "@id" : "https://rosconkie.com/blog/how-to-write-a-compelling-call-to-action", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://rosconkie.com/hubfs/TMMW_main%20logo_RGB-1.png" }, "name" : "The Marketing Machine Works" } } ```