Your Marketing Machine Toolkit:
Book & Journal

Ros Conkie with book

From marketing chaos to clarity and growth, The Marketing Machine will give you a structured strategy to fuel your business.

No more stress, waste or overwhelm.

Or buy the book here.

Marketing isn’t magic. It’s engineering - and it’s time you built your machine.

Most small businesses don't struggle because their product is bad. They struggle because marketing feels random, stressful, and out of control.

It doesn’t have to be this way.

“If you’ve ever wished marketing made more sense, this is the book for you.”
– Gino Wickman, Author of Traction and Shine

The Marketing Machine is a practical, proven guide that shows you exactly how to take charge of your marketing, generate leads consistently, and fuel real business growth - without wasting time or money.

If you're ready to take control of your marketing and build a business that grows with confidence, The Marketing Machine will show you how.

Person holding The Marketing Machine book on their lap

The Marketing Machine Book

Are you struggling to make your marketing work? Spending time and money on strategies that don’t deliver? Not sure what’s working and what’s a waste of effort? It’s time to stop guessing and start building a marketing system that delivers real, measurable results. Former engineer Ros Conkie shows how structured, no-fluff marketing can transform your business.


Also available via Waterstones, Barnes & Noble and other good book shops. 

Stack of Marketing Machine Journals

The Marketing Machine Journal

How many times have you started implementing a new marketing activity but somehow it never got finished? With all the demands of running a business, it can be difficult to stay focused on the things that’ll make the biggest difference. This is why I created this journal: a workbook to stay on track with the Marketing Machine process.

Price: £8.99 (inc VAT)

What Others Are Saying...

"If you’ve ever wished marketing made more sense, this is the book for you. Ros combines her engineering background with years of marketing experience to show you exactly how to create a system that works for your business. It’s simple, effective, and something anyone can follow."
- Gino Wickman, Author of Traction  and Shine, and creator of EOS®

“This book is a game-changer for engineers and like-minded people struggling with marketing. It provides a structured, step-by-step framework that makes it easy to understand and implement. It's like having a Haynes manual for marketing, making it simple to develop a targeted approach to reach my ideal customers.”
Martin O’Hare, O’Hare Engineering Design Ltd


About The Marketing Machine Book

How to Engineer Profitable, Effective Marketing for Your Small Business

Are you struggling to make your marketing work? Spending time and money on strategies that don’t deliver? Not sure what’s working and what’s a waste of effort?

It’s time to stop guessing and start building a marketing system that delivers real, measurable results.

This book will show you how.

MarketingMachine_RosConkie_BookCover HK D3_Front cover

What You’ll Learn by reading The Marketing Machine

Far too many marketing books are full of vague advice and nonsensical "hacks". This one is different. It’s a practical, structured guide to help you build a marketing system that works - consistently.

Here’s what’s inside:

  • The Marketing Machine framework. A straightforward, step-by-step system to build a marketing strategy that isn’t just guesswork. Stop throwing spaghetti at the wall and start seeing real results.
  • How to identify your ideal customers. No more wasting time on people who were never going to buy from you in the first place. Learn how to attract the customers who genuinely need (and want) what you offer.
  • Your buyer journey blueprint. Understand how your customers make decisions so you can guide them seamlessly from "Hmm, interesting..." to "Take my money!"
  • Messaging that moves and motivates. Cut through the noise and get straight to the point with clear, compelling messages that actually get a response.
  • Data-driven marketing. Focus on the numbers that matter so you can make informed decisions, measure success, and continuously improve (without drowning in meaningless metrics).


If marketing has ever felt overwhelming or you’re unsure what’s actually working, this book will give you the clarity and direction you need. No jargon. No fluff. Just a practical, no-nonsense guide to marketing that delivers results.

 

Who Is This Book For?

This book is for small business owners, entrepreneurs, and marketers who want a structured, logical, and effective approach to marketing. If any of this sounds familiar, you need this book:

  • You feel like marketing is a frustrating game of trial and error, and you’re never quite sure what’s working.
  • You’re sick of spending money on marketing that doesn’t actually generate sales.
  • You want a clear, no-fluff system that works for any business, in any industry.
  • You’re looking for practical, proven advice that helps you make better marketing decisions.
If you’re ready to take control of your marketing (instead of just hoping for the best), this book will show you exactly how to do it.

 

Why The Marketing Machine?

Too many small businesses approach marketing like a fairground game - lobbing money at random tactics, crossing their fingers, and hoping something lands on the jackpot. Spoiler alert: that’s not a strategy.

This book is different. It gives you a repeatable, structured system - one you can actually follow, tweak, and scale as your business grows.

  1. No more guesswork - just a clear, logical approach that actually works.
  2. No overcomplicated nonsense - just simple, practical, real-world insights.
  3. No vague waffle - just straight-talking strategies you can start using today.

If you’re ready to stop winging it and start running marketing that delivers results, this book will give you the tools and structure to make it happen.

Diagram of The Marketing Machine process. Ideal Customer; Value Proposition; Map Buyer Journey; Measure & Test; Objectives; Optimise Buyer Journey; Prioritise, Plan, Propel; Build Momentum
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Stop leaving your marketing to chance. Build a marketing machine that works, scales, and delivers results.

Buy 'The Marketing Machine' Book on Amazon


About The Marketing Machine Journal

Create a plan and stay on track with this A5 90-day Journal.

 

A Goal Without a Plan is a Wish

How many times have you started implementing a new marketing activity but somehow it never got finished? 

With all the demands of running a business, it can be difficult to stay focused on the things that’ll make the biggest difference. 

This is why I created this journal: a workbook to stay on track with the Marketing Machine process.

My team and I use it ourselves and it keeps us focused on the goals we’ve set for ourselves and what we need to do every week to achieve those goals. 

A Stack Of The Marketing Machine Journal
Inside The Marketing Machine Journal

How To Use The Marketing Machine Journal 

The journal has been designed to simplify your marketing tasks and keep you focused on what’s important. 

It includes space to: 

  • Define your vision and get clarity on where you’re aiming 
  • Describe your ideal customer, so you can easily refer to your notes when writing content or messaging 
  • Explain your value proposition, so you know exactly what to say when describing your products and services 
  • Set objectives to keep yourself focussed 
  • Map out your buyer journey, so you know how people will go from never knowing about you to being a loyal customer 
  • Create a 1-page plan and turn it into a detailed 3-month plan and daily task list 
  • Keep a note of content ideas and questions to ask your customers 
  • Log your key marketing metrics, so you know your marketing is working to generate sales 
  • Reflect on what went well, and what can be improved
Machine-PW_V1-03

Stop leaving your marketing to chance. Build a marketing machine that works, scales, and delivers results. Get your Marketing Machine Journal today.

Buy 'The Marketing Machine Journal' on Amazon
A1 Marketing Planner image

A1 Marketing Planner

£59.99

Create a plan and stay on track with this reusable, A1 90-day marketing wall planner. My planner is on the wall above my computer right now as I type this, and it keeps me focused on the goals I've set for myself and what I need to do every week to achieve those goals.

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