What You’ll Learn by reading The Marketing Machine

Far too many marketing books are full of vague advice and nonsensical "hacks". This one is different. It’s a practical, structured guide to help you build a marketing system that works - consistently.

Here’s what’s inside:

• The Marketing Machine framework. A straightforward, step-by-step system to build a marketing strategy that isn’t just guesswork. Stop throwing spaghetti at the wall and start seeing real results.
• How to identify your ideal customers. No more wasting time on people who were never going to buy from you in the first place. Learn how to attract the customers who genuinely need (and want) what you offer.
• Your buyer journey blueprint. Understand how your customers make decisions so you can guide them seamlessly from "Hmm, interesting..." to "Take my money!"
• Messaging that moves and motivates. Cut through the noise and get straight to the point with clear, compelling messages that actually get a response.
• Data-driven marketing. Focus on the numbers that matter so you can make informed decisions, measure success, and continuously improve (without drowning in meaningless metrics).

If marketing has ever felt overwhelming or you’re unsure what’s actually working, this book will give you the clarity and direction you need. No jargon. No fluff. Just a practical, no-nonsense guide to marketing that delivers results.

Why The Marketing Machine?

Too many small businesses approach marketing like a fairground game - lobbing money at random tactics, crossing their fingers, and hoping something lands on the jackpot. Spoiler alert: that’s not a strategy.

This book is different. It gives you a repeatable, structured system - one you can actually follow, tweak, and scale as your business grows.

1. No more guesswork - just a clear, logical approach that actually works.
2. No overcomplicated nonsense - just simple, practical, real-world insights.
3. No vague waffle - just straight-talking strategies you can start using today.

If you’re ready to stop winging it and start running marketing that delivers results, this book will give you the tools and structure to make it happen.

A Goal Without a Plan is a Wish

How many times have you started implementing a new marketing activity but somehow it never got finished? 

With all the demands of running a business, it can be difficult to stay focused on the things that’ll make the biggest difference. 

This is why I created this journal: a workbook to stay on track with the Marketing Machine process.

My team and I use it ourselves and it keeps us focused on the goals we’ve set for ourselves and what we need to do every week to achieve those goals. 

How To Use The Marketing Machine Journal 

The journal has been designed to simplify your marketing tasks and keep you focused on what’s important. 

It includes space to: 

• Define your vision and get clarity on where you’re aiming 
• Describe your ideal customer, so you can easily refer to your notes when writing content or messaging 
• Explain your value proposition, so you know exactly what to say when describing your products and services 
• Set objectives to keep yourself focussed 
• Map out your buyer journey, so you know how people will go from never knowing about you to being a loyal customer 
• Create a 1-page plan and turn it into a detailed 3-month plan and daily task list 
• Keep a note of content ideas and questions to ask your customers 
• Log your key marketing metrics, so you know your marketing is working to generate sales 
• Reflect on what went well, and what can be improved