Marketing Resources
to fuel your marketing machine

Scatergun marketing video tutorial

Video Tutorial: End 'scattergun' marketing forever

Without a strategy, you'll fall into the trap of what we call 'scattergun marketing': doing marketing activities and just hoping it'll work, but it's risky. You're essentially gambling with your money. Find out how you can end scattergun marketing forever in your SME with our free video tutorial.

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PDF guide: How to attract amazing customers

PDF Guide: How to attract amazing customers

Whenever I talk to small business owners, they're looking for their marketing to achieve 1 key thing - more leads! But, in order to create a marketing machine that churns out lots of long-term, loyal customers, you need to have a really clear understanding of who you're selling to and what journey you want them to take. 

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PDF Guide: How to turn your first marketing hire into your next Head of Marketing

PDF Guide: How to turn your first marketing hire into your next Head of Marketing

When you're growing your business, you need a strong, loyal marketing team lead by someone in-house. This guide will take you through the structured 5-step process I use in my business and with my clients to develop marketing superstars.

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Resources page - Metrics Guide

PDF Guide: The Engineer's Guide to Marketing Measurement

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PDF Guide: How to do marketing that actually works

PDF Guide: How to do marketing that actually works

What do I do as a strategic marketer to deliver marketing that actually works? By that, I mean marketing that delivers predictable, repeatable sales. In this guide, I explain the 6 steps that I take all my clients through to create a robust marketing strategy and plan for their business so that you won't need to spend a penny on a marketing consultant.

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Resources page - Ideal customer checklist

Checklist: Ideal Customer Persona

Are you able to clearly articulate exactly WHO you are selling to? Lack of real customer understanding can cause many different problems in a business, so we've created this checklist to make it really easy to get to the root of what's important to your customers.

Download the checklist

Junior Marketer Quiz-1

Quiz: Is your Junior Marketer on track to become your Head of Marketing?

The two-part quiz below will help you check your marketer's mindset as well as the resources you have in place, to make sure they develop into your Head of Marketing.

Start the quiz!

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"My marketing has improved a lot since I started working with Ros and Katie. We’ve gradually built up a strategy which includes loads of marketing activities that approach clients without actually approaching them with regular blogs, LinkedIn content and my website. When I first put my website up, I just expected people to come to it. I didn’t realise the importance of guiding people to and through it. Now I’m getting enquiries through it.” - Martin O'Hare, O'Hare Engineering Design Ltd.

Martin Ohare

"Ros has helped our business grow more than we ever imagined. She helps us to think differently about our marketing approaches, evaluate decisions properly and has put together a plan that not only delivers results but also saves us money by preventing us from making expensive misjudgements around marketing She’s saved us time, money and our sanity!” - Karen Meager, Monkey Puzzle Training & Consultancy

Karen Meager

"I’ve noticed changes in my staff, who are keener, more confident and more professional. They’ve followed what Ros said and put it into practice. She’s given us a sense of direction and a structure to work from. She’s shown us how it should be done – it’s taken away a stress and a doubt" - Edward Morris, EPM

"Marketing has always been one of my challenges in running a business. There are so many different platforms and marketing methods that it is hard to know where to invest to generate consistent leads. Ros made me think about how my customers interact with the business and I now have tools that will make sure the next marketing campaign I conduct will provide a good ROI. If you are unsure how to get the best from your marketing campaigns, speak to Ros, it could be the best investment you make in marketing!" - Simon Norton, Bristol Business Brokers

Simon Norton

"Ros has deconstructed 'marketing' and created a framework that covers the whole of the territory, a system to ensure the parts of the framework hold together. It is not a 'fill in the blanks' template – it makes you think, question, and test. It is both straightforward and subtle and is one of the most valuable courses I have been on." - Philip Avery, The Business Mechanic


"I looked over my goals I set last year for marketing, in 12 months we wanted to… Raise our conversion rate from 30% to 36%... It’s now 65%. Increase the average monthly spend per customer from £300 to £500… it’s now £750. Have 20 retainer clients, which we have! We’ve tripled our business in a year. Just wanted to share this with you and say a massive thank you! - Electra Savvidou, ActionPAs

Electra Savvidou
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