--- title: Free Marketing Resources | The Marketing Machine Works description: "Free Marketing Resources: Expert Articles, Tutorials, and Guides" --- [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=150&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com?hsLang=en) Search toggle - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=150&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com?hsLang=en) - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) Search toggle [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=200&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com?hsLang=en) - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) Search toggle What are you looking for? Search # Marketing Resources to fuel your marketing machine ![Ros Conkie with The Marketing Machine book](https://rosconkie.com/hs-fs/hubfs/IMG_3664.jpeg?width=2000&height=1807&name=IMG_3664.jpeg "Ros Conkie with The Marketing Machine book") ### How does the Marketing Machine process work? Get your free sample chapter of Ros Conkie's book, The Marketing Machine, and discover how to turn your marketing into a well-oiled, lead-generating machine - without the fluff! Download your free sample chapter Or [buy the book here](https://rosconkie.com/shop?hsLang=en).   [![Scatergun marketing video tutorial](https://rosconkie.com/hs-fs/hubfs/Scatergun%20video-1.png?width=2000&height=2000&name=Scatergun%20video-1.png "Scatergun marketing video tutorial")](https://rosconkie.com/free-video-tutorial-end-scattergun-marketing-forever?hsLang=en) #### [Video Tutorial: End 'scattergun' marketing forever](https://rosconkie.com/free-video-tutorial-end-scattergun-marketing-forever?hsLang=en) Without a strategy, you'll fall into the trap of what we call 'scattergun marketing': doing marketing activities and just hoping it'll work, but it's risky. You're essentially gambling with your money. Find out how you can end scattergun marketing forever in your SME with our free video tutorial. [Watch the tutorial now](https://rosconkie.com/free-video-tutorial-end-scattergun-marketing-forever?hsLang=en) [![Guides on a desk: How I Built AI into my Marketing Machine](https://rosconkie.com/hs-fs/hubfs/AI-guide-small.png?width=1190&height=1190&name=AI-guide-small.png "Guides on a desk: How I Built AI into my Marketing Machine")](https://rosconkie.com/free-guide-how-i-use-ai-for-marketing?hsLang=en) #### [PDF Guide: How I Built AI into my Marketing Machine](https://rosconkie.com/free-guide-how-i-use-ai-for-marketing?hsLang=en) If you’re a CEO, you’ve probably heard the noise about AI - the promises, the panic, and the endless tools. This guide cuts through it. I’ll show you how I’ve built AI into my own marketing machine to save time, sharpen strategy, and keep your business growing without losing the human touch. [Download the guide](https://rosconkie.com/free-guide-how-i-use-ai-for-marketing?hsLang=en) [![PDF Guide: How to turn your first marketing hire into your next Head of Marketing](https://rosconkie.com/hs-fs/hubfs/4.png?width=2000&height=2000&name=4.png "PDF Guide: How to turn your first marketing hire into your next Head of Marketing")](https://rosconkie.com/turn-your-marketing-hire-into-your-head-of-marketi?hsLang=en) #### [PDF Guide: How to turn your first marketing hire into your next Head of Marketing](https://rosconkie.com/how-to-attract-amazing-customers-0?hsLang=en) When you're growing your business, you need a strong, loyal marketing team lead by someone in-house. This guide will take you through the structured 5-step process I use in my business and with my clients to develop marketing superstars. [Download the guide](https://rosconkie.com/how-to-attract-amazing-customers-0?hsLang=en) [![PDF guide: How to attract amazing customers](https://rosconkie.com/hs-fs/hubfs/5.png?width=2000&height=2000&name=5.png "PDF guide: How to attract amazing customers")](https://rosconkie.com/how-to-attract-amazing-customers?hsLang=en) #### [PDF Guide: How to attract amazing customers](https://rosconkie.com/how-to-attract-amazing-customers?hsLang=en) Whenever I talk to small business owners, they're looking for their marketing to achieve 1 key thing - more leads! But, in order to create a marketing machine that churns out lots of long-term, loyal customers, you need to have a really clear understanding of who you're selling to and what journey you want them to take.  [Download the guide](https://rosconkie.com/how-to-attract-amazing-customers?hsLang=en) [![Resources page - Metrics Guide](https://rosconkie.com/hs-fs/hubfs/Resources%20page%20-%20Metrics%20Guide.png?width=2000&height=2000&name=Resources%20page%20-%20Metrics%20Guide.png "Resources page - Metrics Guide")](https://rosconkie.com/the-engineers-guide-to-marketing-measurement?hsLang=en) #### [PDF Guide: The Engineer's Guide to Marketing Measurement](https://rosconkie.com/the-engineers-guide-to-marketing-measurement?hsLang=en) Are you sure your marketing is really working? It’s tempting to believe it is, especially after investing so much time and money. But without consistent testing and measurement, you’re essentially taking a gamble. This is your essential guide to making informed, data-driven marketing decisions. [Download the guide](https://rosconkie.com/the-engineers-guide-to-marketing-measurement?hsLang=en) [![Mastering Marketing Measurement video thumbnail](https://rosconkie.com/hs-fs/hubfs/Measurement%20video.png?width=2000&height=2000&name=Measurement%20video.png "Mastering Marketing Measurement video thumbnail")](https://rosconkie.com/mastering-marketing-measurement?hsLang=en) #### [Video Tutorial: Mastering Marketing Measurement](https://rosconkie.com/mastering-marketing-measurement?hsLang=en) Learn how to measure your marketing effectively with a step-by-step approach inspired by engineering principles. Discover key metrics like conversion rates and Customer Acquisition Cost (CAC) to ensure your marketing efforts are driving real results. Perfect for business owners and marketers looking to maximize ROI. [Watch the tutorial now](https://www.youtube.com/watch?v=J0N7_PAti64) [![Resources page - Ideal customer checklist](https://rosconkie.com/hs-fs/hubfs/Resources%20page%20-%20Ideal%20customer%20checklist.png?width=2000&height=2000&name=Resources%20page%20-%20Ideal%20customer%20checklist.png "Resources page - Ideal customer checklist")](https://rosconkie.com/checklist?hsLang=en) #### [Checklist: Ideal Customer Persona](https://rosconkie.com/checklist?hsLang=en) Are you able to clearly articulate exactly WHO you are selling to? Lack of real customer understanding can cause many different problems in a business, so we've created this checklist to make it really easy to get to the root of what's important to your customers. [Download the checklist](https://rosconkie.com/checklist?hsLang=en)   [![Junior Marketer Quiz on a screen](https://rosconkie.com/hs-fs/hubfs/Junior%20Marketer%20Quiz-1.png?width=2000&height=2000&name=Junior%20Marketer%20Quiz-1.png "Junior Marketer Quiz on a screen")](https://rosconkie.com/juniormarketerquiz?hsLang=en) #### [Quiz: Is your Junior Marketer on track to become your Head of Marketing?](https://rosconkie.com/juniormarketerquiz?hsLang=en) The two-part quiz below will help you check your marketer's mindset as well as the resources you have in place, to make sure they develop into your Head of Marketing. [Start the quiz!](https://rosconkie.com/juniormarketerquiz?hsLang=en) [![PDF Guide: How to do marketing that actually works](https://rosconkie.com/hs-fs/hubfs/Resources%20images%20(1).png?width=2000&height=2000&name=Resources%20images%20(1).png "PDF Guide: How to do marketing that actually works")](https://rosconkie.com/how-to-do-marketing-that-actually-works?hsLang=en) #### [PDF Guide: How to do marketing that actually works](https://rosconkie.com/how-to-do-marketing-that-actually-works?hsLang=en) What do I do as a strategic marketer to deliver marketing that actually works? By that, I mean marketing that delivers predictable, repeatable sales. In this guide, I explain the 6 steps that I take all my clients through to create a robust marketing strategy and plan for their business so that you won't need to spend a penny on a marketing consultant. [Download the guide](https://rosconkie.com/how-to-do-marketing-that-actually-works?hsLang=en) [![Video tutorial: Crafting a powerful 1-minute pitch - a framework for networkign success](https://rosconkie.com/hs-fs/hubfs/Pixar%20pitch%20video.png?width=2000&height=2000&name=Pixar%20pitch%20video.png "Video tutorial: Crafting a powerful 1-minute pitch - a framework for networkign success")](https://rosconkie.com/how-to-do-marketing-that-actually-works?hsLang=en) #### [Video tutorial: Crafting a powerful 1-minute pitch](https://rosconkie.com/mastering-marketing-measurement-0?hsLang=en) Are you struggling to create a compelling 1-minute pitch for networking events? Whether you're a first-time networker or a seasoned pro looking to refine your approach, this video is for you. In this video, I’ll walk you through a step-by-step guide on how to craft an engaging and effective 60-second pitch that will spark conversations and attract referrals to your ideal customers. [Watch the tutorial now](https://rosconkie.com/mastering-marketing-measurement-0?hsLang=en) ## **Get started today ** Book a call with me to discuss how we can work together to achieve your business goals. Start with a conversation Previous slide Next slide *"My marketing has improved a lot since I started working with Ros and Katie. We’ve gradually built up a strategy which includes loads of marketing activities that approach clients without actually approaching them with regular blogs, LinkedIn content and my website. When I first put my website up, I just expected people to come to it. I didn’t realise the importance of guiding people to and through it. Now I’m getting enquiries through it.” - Martin O'Hare, O'Hare Engineering Design Ltd.* ![Martin Ohare](https://rosconkie.com/hs-fs/hubfs/Martin%20Ohare.jpeg?width=800&height=800&name=Martin%20Ohare.jpeg) *"Ros has helped our business grow more than we ever imagined. She helps us to think differently about our marketing approaches, evaluate decisions properly and has put together a plan that not only delivers results but also saves us money by preventing us from making expensive misjudgements around marketing She’s saved us time, money and our sanity!” - Karen Meager, Monkey Puzzle Training & Consultancy* ![Karen Meager](https://rosconkie.com/hs-fs/hubfs/Karen%20Meager.jpeg?width=800&height=800&name=Karen%20Meager.jpeg) *"I’ve noticed changes in my staff, who are keener, more confident and more professional. They’ve followed what Ros said and put it into practice. She’s given us a sense of direction and a structure to work from. She’s shown us how it should be done – it’s taken away a stress and a doubt" - Edward Morris, EPM* *"Marketing has always been one of my challenges in running a business. There are so many different platforms and marketing methods that it is hard to know where to invest to generate consistent leads. Ros made me think about how my customers interact with the business and I now have tools that will make sure the next marketing campaign I conduct will provide a good ROI. If you are unsure how to get the best from your marketing campaigns, speak to Ros, it could be the best investment you make in marketing!" - Simon Norton, Bristol Business Brokers* ![Simon Norton](https://rosconkie.com/hs-fs/hubfs/Simon%20Norton.jpeg?width=337&height=337&name=Simon%20Norton.jpeg) *"Ros has deconstructed 'marketing' and created a framework that covers the whole of the territory, a system to ensure the parts of the framework hold together. It is not a 'fill in the blanks' template – it makes you think, question, and test. It is both straightforward and subtle and is one of the most valuable courses I have been on." - Philip Avery, The Business Mechanic* ![PhilipAvery](https://rosconkie.com/hs-fs/hubfs/PhilipAvery.jpeg?width=148&height=148&name=PhilipAvery.jpeg) *"I looked over my goals I set last year for marketing, in 12 months we wanted to… Raise our conversion rate from 30% to 36%... It’s now 65%. Increase the average monthly spend per customer from £300 to £500… it’s now £750. Have 20 retainer clients, which we have! We’ve tripled our business in a year. Just wanted to share this with you and say a massive thank you! - Electra Savvidou, ActionPAs* ![Electra Savvidou](https://rosconkie.com/hs-fs/hubfs/Electra.jpeg?width=415&height=415&name=Electra.jpeg) **Not sure where to start?**   Begin with a free clarity call where we can help you to assess your current marketing needs and guide you in the right direction for your business.  Start with a conversation ![TMMW_white logo_RGB](https://rosconkie.com/hs-fs/hubfs/TMMW_white%20logo_RGB.png?width=170&name=TMMW_white%20logo_RGB.png "TMMW_white logo_RGB") The Marketing Machine Works is a Marketing Consultancy and Training company based in Portishead near Bristol, North Somerset, UK VAT: 468 4037 71 - [Home](https://rosconkie.com) - [How we work](https://rosconkie.com/how-we-work) - [Work with us](https://rosconkie.com/get-started) - [The Marketing Machine Book](https://rosconkie.com/shop) - [The Marketing Machine Audiobook](https://rosconkie.com/audiobook) - [Free Resources](https://rosconkie.com/resources) - [Our Story](https://rosconkie.com/about) - [Client stories](https://rosconkie.com/case-studies) - [Contact us](https://rosconkie.com/contact) - [Privacy Policy](https://rosconkie.com/privacy-policy) - [Cookie Policy](https://rosconkie.com/cookie-policy) - [Marketing for Engineering Companies](https://rosconkie.com/marketing-for-engineering-companies) - [Book Ros Conkie As A Speaker](https://rosconkie.com/speaker) [Follow us on Facebook](https://www.facebook.com/MarketingMachineWorks) [Follow us on Instagram](https://www.instagram.com/marketingmachineworks/) [Follow us on Facebook](https://www.linkedin.com/company/marketingmachineworks/)