Free guide: The Engineer's Guide to Marketing Measurement

Are you 100% certain your marketing is working? Or are you just hoping for the best?

It’s easy to believe it’s doing something, especially when you’ve poured time, effort, and money into it. But without rigorous testing and measurement, you’re effectively taking a punt. And as an engineer, you know that gut feeling isn’t a reliable decision-making tool when there’s money on the line.

Yet, when it comes to marketing, it often feels like there’s no clear way to measure success - just a lot of vague reports, conflicting advice, and a nagging sense that something isn’t quite adding up.

That’s exactly why I wrote The Engineer’s Guide to Marketing Measurement. To give you a structured, logical, and engineering-friendly approach to figuring out what’s working, what’s not, and - crucially - how to fix it.

The Missing Link Between Engineering and Marketing Success

Marketing should be just as precise and structured as an engineering process - but let’s be honest, for most businesses, it’s anything but. Instead, it’s a mix of gut feel, crossed fingers, and a fair bit of budget disappearing into the abyss. No wonder results feel unpredictable.

This guide changes that. It gives you a clear, step-by-step framework to measure exactly what’s working (and what’s not), so you can stop the guesswork and start making data-driven decisions that drive real business growth.

Marketing Without Measurement is Just Guesswork – Here’s How to Fix It

Marketing metrics shouldn’t feel like a black box of meaningless numbers and vanity stats. In this guide, we’ll strip away the fluff and show you how to measure the real effectiveness of your marketing. This way, you can stop second-guessing and start making informed, strategic decisions.

We’ll break down exactly why measurement is crucial, highlight the common pitfalls that lead businesses astray, and give you a clear, structured approach to tracking your buyer’s journey - from first contact to loyal customer.

Here’s what you’ll learn:

The critical marketing metrics that actually matter (and the ones you can safely ignore)
How to track marketing performance using an engineer’s mindset
How to stop wasting money on marketing that doesn’t work
A structured, step-by-step process to measure and improve your marketing results
How to justify your marketing spend to the board, investors, or sceptical colleagues
The biggest mistakes engineers make when measuring marketing - and how to avoid them
Practical tools and templates to streamline your marketing measurement process

Stop throwing money at marketing and hoping for the best. With the right data, you’ll have the confidence to make marketing decisions that drive real, profitable growth.

I’m Ros Conkie – an engineer turned marketing strategist. And if you’ve ever felt like marketing is a black hole where time, money, and effort vanish with little to show for it, trust me, I’ve been there.

My engineering background means I don’t do guesswork. I take a structured, methodical approach to marketing - one that makes sense to engineers because it’s built on logic, measurement, and continuous improvement. My mission? To strip away the fluff and make marketing measurable, predictable, and effective.

I’ve helped engineering firms, technical consultancies, and innovative businesses build marketing strategies that deliver real results. If you’d like to learn more, download the guide or book a call with me to discuss how we can work together to achieve your business goals.

Think Marketing Metrics Are a Load of Fluff? Think Again.

Here’s How To Measure Your Marketing Like an Engineer – With Precision, Not Guesswork.

The Missing Link Between Engineering and Marketing Success

Marketing Without Measurement is Just Guesswork – Here’s How to Fix It

This Guide is For You If…

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From Engineer to Marketing Strategist: My Journey

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