--- title: "Free guide: The Engineer's Guide to Marketing Measurement" description: Is Your Marketing Working? Learn to make data-driven, strategic decisions and measure your marketing's true effectiveness effortlessly. image: https://rosconkie.com/hubfs/Resources%20images-1.png --- [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=150&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com?hsLang=en) Search toggle - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=150&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com?hsLang=en) - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) Search toggle [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=200&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com?hsLang=en) - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) Search toggle What are you looking for? Search # Think Marketing Metrics Are a Load of Fluff? Think Again. ## Here’s How To Measure Your Marketing Like an Engineer – With Precision, Not Guesswork. ![PDF Guide: The Engineer's Guide to Marketing Measurement](https://rosconkie.com/hs-fs/hubfs/7.jpg?width=1200&height=1200&name=7.jpg "PDF Guide: The Engineer's Guide to Marketing Measurement") Are you 100% certain your marketing is working? Or are you just hoping for the best? It’s easy to believe it’s doing something, especially when you’ve poured time, effort, and money into it. But without rigorous testing and measurement, you’re effectively taking a punt. And as an engineer, you know that gut feeling isn’t a reliable decision-making tool when there’s money on the line. Yet, when it comes to marketing, it often feels like there’s no clear way to measure success - just a lot of vague reports, conflicting advice, and a nagging sense that something isn’t quite adding up. That’s exactly why I wrote The Engineer’s Guide to Marketing Measurement. To give you a structured, logical, and engineering-friendly approach to figuring out what’s working, what’s not, and - crucially - how to fix it.   [Download the guide](https://rosconkie.com/hubfs/Marketing%20Metrics%20Guide%20-MMW.pdf?hsLang=en) ## The Missing Link Between Engineering and Marketing Success  Marketing should be just as precise and structured as an engineering process - but let’s be honest, for most businesses, it’s anything but. Instead, it’s a mix of gut feel, crossed fingers, and a fair bit of budget disappearing into the abyss. No wonder results feel unpredictable. This guide changes that. It gives you a clear, step-by-step framework to measure exactly what’s working (and what’s not), so you can stop the guesswork and start making data-driven decisions that drive real business growth. ![1-2](https://rosconkie.com/hs-fs/hubfs/1-2.jpg?width=1414&height=2000&name=1-2.jpg "1-2") ## Marketing Without Measurement is Just Guesswork – Here’s How to Fix It Marketing metrics shouldn’t feel like a black box of meaningless numbers and vanity stats. In this guide, we’ll strip away the fluff and show you how to measure the real effectiveness of your marketing. This way, you can stop second-guessing and start making informed, strategic decisions. We’ll break down exactly why measurement is crucial, highlight the common pitfalls that lead businesses astray, and give you a clear, structured approach to tracking your buyer’s journey - from first contact to loyal customer. Here’s what you’ll learn: - The critical marketing metrics that actually matter (and the ones you can safely ignore) - How to track marketing performance using an engineer’s mindset - How to stop wasting money on marketing that doesn’t work - A structured, step-by-step process to measure and improve your marketing results - How to justify your marketing spend to the board, investors, or sceptical colleagues - The biggest mistakes engineers make when measuring marketing - and how to avoid them - Practical tools and templates to streamline your marketing measurement process Stop throwing money at marketing and hoping for the best. With the right data, you’ll have the confidence to make marketing decisions that drive real, profitable growth. ## This Guide is For You If… - You’re an engineer or run a technical or niche business and want a logical approach to marketing. - You’ve tried marketing tactics before but had no way of knowing if they actually worked. - You don’t have time for fluffy marketing nonsense, you just want to know what works. - You want to transform marketing into a predictable, measurable process like any other area of your business.   ![PDF Guide: The Engineer's Guide to Marketing Measurement](https://rosconkie.com/hs-fs/hubfs/11.jpg?width=1200&height=1200&name=11.jpg "PDF Guide: The Engineer's Guide to Marketing Measurement") ![Machine-PW_V1-03](https://rosconkie.com/hs-fs/hubfs/Machine-PW_V1-03.png?width=600&height=496&name=Machine-PW_V1-03.png) ### Download Your Free Measurement Guide Marketing doesn’t have to be a gamble. With the right measurement tools, you can turn marketing into a system as predictable as any engineering process. No spam. No fluff. Just practical, data-driven marketing advice. [Download the guide](https://rosconkie.com/hubfs/Marketing%20Metrics%20Guide%20-MMW.pdf?hsLang=en) ![Ros Conkie - Portraits - turquoise marina 024 square](https://rosconkie.com/hs-fs/hubfs/Ros%20Conkie%20-%20Portraits%20-%20turquoise%20marina%20024%20square.jpg?width=800&height=800&name=Ros%20Conkie%20-%20Portraits%20-%20turquoise%20marina%20024%20square.jpg "Ros Conkie - Portraits - turquoise marina 024 square") ## From Engineer to Marketing Strategist: My Journey I’m Ros Conkie – an engineer turned marketing strategist. And if you’ve ever felt like marketing is a black hole where time, money, and effort vanish with little to show for it, trust me, I’ve been there. My engineering background means I don’t do guesswork. I take a structured, methodical approach to marketing - one that makes sense to engineers because it’s built on logic, measurement, and continuous improvement. My mission? To strip away the fluff and make marketing measurable, predictable, and effective. I’ve helped engineering firms, technical consultancies, and innovative businesses build marketing strategies that deliver real results. If you’d like to learn more, [download the guide](https://rosconkie.com/hubfs/Marketing%20Metrics%20Guide%20-MMW.pdf?hsLang=en) or [book a call with me](https://rosconkie.com/clarity?hsLang=en) to discuss how we can work together to achieve your business goals.   [Book a FREE Clarity Call](https://rosconkie.com/clarity?hsLang=en) ### If you found this guide useful, you might also like... [![Scatergun marketing video tutorial](https://rosconkie.com/hs-fs/hubfs/Scatergun%20video.png?width=2000&height=2000&name=Scatergun%20video.png "Scatergun marketing video tutorial")](https://rosconkie.com/free-video-tutorial-end-scattergun-marketing-forever?hsLang=en) #### [Video Tutorial: End 'scattergun' marketing forever](https://rosconkie.com/free-video-tutorial-end-scattergun-marketing-forever?hsLang=en) Without a strategy, you'll fall into the trap of what we call 'scattergun marketing': doing marketing activities and just hoping it'll work, but it's risky. You're essentially gambling with your money. Find out how you can end scattergun marketing forever in your SME with our free video tutorial. [Watch the tutorial now](https://rosconkie.com/free-video-tutorial-end-scattergun-marketing-forever?hsLang=en) [![PDF guide: How to attract amazing customers](https://rosconkie.com/hs-fs/hubfs/5.png?width=2000&height=2000&name=5.png "PDF guide: How to attract amazing customers")](https://rosconkie.com/how-to-attract-amazing-customers?hsLang=en) #### [PDF Guide: How to attract amazing customers](https://rosconkie.com/how-to-attract-amazing-customers?hsLang=en) Whenever I talk to small business owners, they're looking for their marketing to achieve 1 key thing - more leads! But, in order to create a marketing machine that churns out lots of long-term, loyal customers, you need to have a really clear understanding of who you're selling to and what journey you want them to take.  [Download the guide](https://rosconkie.com/how-to-attract-amazing-customers?hsLang=en) [![PDF Guide: How to turn your first marketing hire into your next Head of Marketing](https://rosconkie.com/hs-fs/hubfs/4.png?width=2000&height=2000&name=4.png "PDF Guide: How to turn your first marketing hire into your next Head of Marketing")](https://rosconkie.com/turn-your-marketing-hire-into-your-head-of-marketi?hsLang=en) #### [PDF Guide: How to turn your first marketing hire into your next Head of Marketing](https://rosconkie.com/how-to-attract-amazing-customers-0?hsLang=en) When you're growing your business, you need a strong, loyal marketing team lead by someone in-house. This guide will take you through the structured 5-step process I use in my business and with my clients to develop marketing superstars. [Download the guide](https://rosconkie.com/how-to-attract-amazing-customers-0?hsLang=en) ![TMMW_white logo_RGB](https://rosconkie.com/hs-fs/hubfs/TMMW_white%20logo_RGB.png?width=170&name=TMMW_white%20logo_RGB.png "TMMW_white logo_RGB") The Marketing Machine Works is a Marketing Consultancy and Training company based in Portishead near Bristol, North Somerset, UK VAT: 468 4037 71 - [Home](https://rosconkie.com) - [How we work](https://rosconkie.com/how-we-work) - [Work with us](https://rosconkie.com/get-started) - [The Marketing Machine Book](https://rosconkie.com/shop) - [The Marketing Machine Audiobook](https://rosconkie.com/audiobook) - [Free Resources](https://rosconkie.com/resources) - [Our Story](https://rosconkie.com/about) - [Client stories](https://rosconkie.com/case-studies) - [Contact us](https://rosconkie.com/contact) - [Privacy Policy](https://rosconkie.com/privacy-policy) - [Cookie Policy](https://rosconkie.com/cookie-policy) - [Marketing for Engineering Companies](https://rosconkie.com/marketing-for-engineering-companies) - [Book Ros Conkie As A Speaker](https://rosconkie.com/speaker) [Follow us on Facebook](https://www.facebook.com/MarketingMachineWorks) [Follow us on Instagram](https://www.instagram.com/marketingmachineworks/) [Follow us on Facebook](https://www.linkedin.com/company/marketingmachineworks/)