Apply the
Marketing Machine Process
in your business
Mentoring and training for
Marketing Managers
Is this you?
• You’re busy - but you’re not always productive. You need help seeing what actually matters.
• You want to be more strategic - but the to-do list keeps dragging you back into the weeds.
• You’ve got a great plan (maybe even from The Marketing Machine) - but you’re struggling to make it stick.
• You’re confident in your abilities - but you want to lead with more impact and less second-guessing.
Bring The Marketing Machine to life in your business
You’ve read the book*. You know the process makes sense. And now you want to put it into action.
But let’s be honest - being a Marketing Manager in a small or growing business is no easy ride. You’re spinning plates, juggling priorities, and expected to deliver results with limited budget, resources, and often, support.
What you really need is a sounding board. A guide. A sherpa. Someone who gets strategy, understands the chaos, and can help you build confidence, structure and momentum.
That’s exactly what I'm here for.
*Wait, you haven't read it yet? You'd better get your copy here then: Buy the book
How to do marketing that
actually works...
If you’ve had any sort of formal training like CIM qualifications or a marketing degree, it’s likely that your course was primarily designed for people going into big businesses. They might have told you to start with things like market research and SOSTAC, which are great if you have a huge budget to play with, but less useful if you’re trying to market a small, rapidly evolving business. Trying to apply tools like this to a small business can be a huge waste of time, and it's easy to find yourself stuck and overwhelmed by options and conflicting priorities.
How mentoring works
As your mentor, I'm on your team. When your MD, Sales Director and Finance Director are all putting pressure on you with conflicting priorities, I'm here to help you get the perspective you need to find a way forward. I've been where you are and I know how hard it is to do it alone, so don't. Let me help you create and implement a plan that'll keep everyone happy, make the impact you want, and measurably demonstrate the value your role brings to the business.
Every mentoring engagement differs because I'll adapt to what will help you most, but typically most Marketing Managers get:
- A structured roadmap based on your business goals and marketing priorities
- Regular 1:1 mentoring sessions (usually fortnightly but sometimes monthly or ad hoc depending on what you need) via Zoom.
- Tools, templates and frameworks from my Marketing Machine toolkit
- Help with planning, prioritising, and measuring what matters
- Honest feedback, fresh perspective, and support when you need it
Whether you've read the book and want to implement it, or you're just ready to stop firefighting and start leading, let's talk. This could be the partnership that helps you finally get control of your marketing and make it work.
Your questions answered…
I’ve read the book - will this just repeat what I already know?
Not at all. The book gives you the theory. Mentoring helps you apply it - turning the process into something that works for your business. I’ll help you tailor it, implement it, and deal with all the real-life complications the book doesn’t cover.
Will this just add more to my to-do list?
Quite the opposite. One of the biggest benefits is clarity - figuring out what matters most and what you can drop. Most marketers find mentoring helps them do less with more impact.
I’ve just joined the business - will you be able to help?
Yes! When my first marketing apprentice Katie joined the team, she had no marketing experience whatsoever. We may start with training before mentoring, but the process will be completely tailored around your needs and experience so that your marketing produces the best results for the business you’re working in.
Do I need to get my boss’s approval?
If your company is covering the cost, yes - but I can help with that. I’m happy to provide a proposal or summary of benefits to help you build a case. Many employers are glad to invest when they see how this improves results and confidence.
I’m already working with an agency - will this still be useful?
Yes. In fact, mentoring can help you get more value from your agency. I’ll help you clarify strategy, set the right goals, and give you the tools to manage your agency more confidently and effectively
What does it cost?
Most clients start with fortnightly 1hr sessions for three months to get the strategy in place and build momentum. This costs £595/month +VAT. Some people continue with fortnightly sessions, some drop down to monthly and some ramp up their sessions when they're going through something big, like a new product or service launch or a major event. It's up to you and we can talk about what's best for you.
What exactly will we cover in mentoring?
That depends on what you need. We’ll use The Marketing Machine as our foundation, but we’ll tailor each session to focus on your business, your role, and your challenges - whether that’s strategy, planning, execution, or proving ROI
How often are the sessions and how long do they last?
Most clients opt for a 60-minute session every two weeks, but we can adjust that depending on your goals and capacity. Sessions are held via Zoom and booked at times that work for you.
Is there a contract or minimum commitment?
There are Ts&Cs but there’s no long-term lock-in. Most clients start with an initial three-month commitment to get the strategy in place, but after that it’s flexible - you can pause or adjust support as needed. I just ask for 30-days' notice so I can plan my workload.
Is this just for B2B marketing?
Not at all. The process applies to B2B, B2C, service businesses, product businesses - you name it. If you’re in a small or growing company and want to lead your marketing with more strategy and structure, this is for you.
"Ros has helped our business grow more than we ever imagined. She helps us to think differently about our marketing approaches, evaluate decisions properly and has put together a plan that not only delivers results but also saves us money by preventing us from making expensive misjudgements around marketing She’s saved us time, money and our sanity!” - Karen Meager, Monkey Puzzle Training & Consultancy
"I looked over my goals I set last year for marketing, in 12 months we wanted to… Raise our conversion rate from 30% to 36%... It’s now 65%. Increase the average monthly spend per customer from £300 to £500… it’s now £750. Have 20 retainer clients, which we have! We’ve tripled our business in a year. Just wanted to share this with you and say a massive thank you! - Electra Savvidou, ActionPAs
"I’ve noticed changes in my staff, who are keener, more confident and more professional. They’ve followed what Ros said and put it into practice. She’s given us a sense of direction and a structure to work from. She’s shown us how it should be done – it’s taken away a stress and a doubt" - Edward Morris, EPM
"My marketing has improved a lot since I started working with Ros and Katie. We’ve gradually built up a strategy which includes loads of marketing activities that approach clients without actually approaching them with regular blogs, LinkedIn content and my website. When I first put my website up, I just expected people to come to it. I didn’t realise the importance of guiding people to and through it. Now I’m getting enquiries through it.” - Martin O'Hare, O'Hare Engineering Design Ltd.
"Marketing has always been one of my challenges in running a business. There are so many different platforms and marketing methods that it is hard to know where to invest to generate consistent leads. Ros made me think about how my customers interact with the business and I now have tools that will make sure the next marketing campaign I conduct will provide a good ROI. If you are unsure how to get the best from your marketing campaigns, speak to Ros, it could be the best investment you make in marketing!" - Simon Norton, Bristol Business Brokers
Book a call with me to discuss how we can start building a marketing machine that’ll drive sales and profit.