Why “Spike Tests” Don’t Work in Marketing (And What to Do Instead)
A tech consultant asked me a really insightful question today: “Can you do a spike test for...
Fractional CMO: The Missing Link in Your Marketing Machine
Thinking about bringing in a Fractional CMO? You’re not alone. More and more SMEs are looking for...
I used to think marketing was all fluff. Then I engineered it
I used to think marketing was all fluff. Then I applied my engineering training to it.
If you'd...
Social Media Won’t Magically Get You Leads - Here’s What It Actually Does
You’ve been told social media will bring you leads. So, you set up your profiles, start posting,...
How to Be Unforgettable at Networking Events (Without Sounding Salesy)
This is why I stopped calling myself a Marketing Consultant…
Fractional CMO vs Marketing Agency: Which Is Right for Your Business?
A friend recently asked me, “How is being a fractional CMO, managing a team of freelancers,...
Why You Don’t Need a USP to Succeed
The Unique Selling Proposition (USP) is a staple of traditional marketing wisdom. We’ve all heard...
The Truth About Niching: Why Going Narrow Actually Opens More Doors
When it comes to marketing, the word 'niche' often sparks fear. Business owners worry that...
Why a 90-Day Marketing Plan is Your Secret to Stop Overthinking and Start Growing
Ever feel like your marketing is stuck in an endless loop of second-guessing? You spend hours...
Inside The Marketing Machine: How to Build a Strategy That Works
So, you might have heard the news already (unless you've been hiding under a LinkedIn rock) - The...