How to create an ideal customer persona that’s actually useful for technical businesses
Understanding your ideal customer is crucial for any business, but it's especially important for...
What to look out for when investing in marketing training: A guide for small niche businesses
When you’re looking to improve your marketing to help grow your business, you have several options...
What’s the point of a marketing strategy for niche businesses?
“We’re not trying to sell to a huge audience so we don’t need a marketing strategy…”
Where is the line between sales and marketing?
Where is the line between sales and marketing? Is there any crossover between the two or are they...
Why there are rarely single points of failure in marketing...
Ever feel like your marketing efforts are stuck in neutral? You pour in resources and crank out...
21 ways to increase the ROI of your content
We spend a lot of time and effort creating content for our business, as well as for our clients....
Why you’re struggling with your marketing…
Have you ever felt like marketing your complex tech or engineering services is like trying to...
What’s the difference between small and big business marketing?
There’s a common myth that all marketing is the same. Whether you’re working in a huge...
What's the difference between a marketing consultant and a marketing coach?
This is a question that not enough business owners are asking themselves before diving head first...
11 signs you don't understand your customers well enough
When I start working with a client, one of the first questions I ask is "who is your ideal...