The Marketing Machine (audiobook)

How to engineer a system that drives sales and growth

Most marketing feels like guesswork.

It doesn’t have to.

The audiobook that shows you how to engineer a marketing system that reliably creates loyal customers.

The Marketing Machine Audiobook
How to build a marketing system that drives sales and growth.

Written and narrated by Ros Conkie

✔ 5-hour audiobook
✔ Includes all The Marketing Machine resources
✔ Instant streaming or mp3 download
✔ Yours to keep forever

If you were to hire me to walk you through this process, I would need to charge a few thousand for this.

This audiobook gives you the complete framework for just £19.99.

A lot less than the cost of printing a batch of flyers or running a small ad.

And if you listen to the audiobook and feel it hasn’t given you any useful ideas for improving your marketing, just email team@rosconkie.com within 14 days of purchase and I’ll refund you.

The Marketing Machine audiobook cover
Listen to a sample
4:51

 

Prefer to read? Get the book...

If marketing sometimes feels like guesswork… you’re not alone

Marketing advice is everywhere.

Post more on LinkedIn.
Run ads.
Start a podcast.
Build a funnel.
Send more emails.

Try enough tactics and something will work… right?

The problem is that most marketing advice is tactical, not strategic. It tells you what to do, but not how to think.

That’s why so many business owners end up doing lots of marketing activity without really knowing whether it’s working.

Marketing starts to feel like a gamble.

But good marketing isn’t guesswork. It’s a system.

 

Ros Conkie with her book, The Marketing Machine

What if marketing worked like engineering?

Instead of chasing tactics…

What if you could design a marketing system that reliably generates customers?

A system where:

• You know exactly who you're trying to attract
• Your messaging resonates immediately
• Your marketing activities fit together logically
• You can measure what’s working and improve it over time

That’s the idea behind The Marketing Machine.

What you’ll get from this audiobook

In around five hours, you’ll learn how to:

• Turn marketing from a series of random activities into a clear, repeatable system
• Identify and focus on the customers most likely to buy
• Understand the buying journey so you’re visible at the right moments
• Create messaging that actually resonates with technical audiences
• Measure what’s working so you can improve results over time

No fluff. No gimmicks. Just a practical framework you can apply immediately in your own business.

Why I wrote this book

I didn’t begin my career in marketing.  I began as an engineer.

After graduating in Mechanical Engineering, I worked for a robotics company developing snake-like robotic arms. The technology was incredible.

But there was a problem.

No one knew we existed.

Our potential customers didn’t understand what our robots could do or why they should care.

Someone needed to explain it.

That’s how I ended up in marketing.

And what I discovered surprised me.

Bad marketing really is creative fluff. But good marketing looks remarkably like engineering.

You create a specification.
You design a system.
You test it.
You measure it.
You improve it.

Over time, that process becomes something powerful.

A machine that reliably produces the outcome you want.

That’s exactly what this audiobook shows you how to build.

Inside this audiobook you'll discover how to

• Stop wasting time marketing to people who will never buy

• Explain what you do so buyers instantly understand the value

• Map the real decision-making journey your customers go through

• Choose marketing activities that actually support sales

• Measure marketing in a way that predicts revenue

• Improve your marketing systematically over time

This isn’t a collection of marketing “hacks”.

It’s a structured framework for designing marketing that actually works.

I’ve read lots of marketing books already. Will this actually be different?

Most marketing books focus on tactics.

They tell you to post more on social media, run ads, start a podcast, or build a funnel.

Those tactics can work - but only if they fit into a coherent strategy.

The Marketing Machine focuses on the system behind your marketing.

Instead of guessing which activities might work, you’ll learn how to:
- identify your ideal customers
- craft a value proposition that resonates
- map your buyer journey
- measure what actually drives sales

Once that system is in place, choosing the right marketing activities becomes much easier.

I’m not a marketer. Will this still make sense to me?

Yes - in fact the book was written specifically for business owners and non-marketers.

The framework is based on engineering principles: define the objective, design a system, test it, measure it, and improve it over time.

You don’t need a marketing degree to use this approach. You just need a clear way of thinking about how your customers buy and how your marketing supports that process.

Listen to the audiobook

The audiobook is written and narrated by me, Ros Conkie, so you hear the ideas exactly as I intended.

Many listeners find the audio format makes it easier to absorb the concepts and reflect on how they apply to their own business.

It’s perfect for:

• commuting
• walking
• travelling
• long drives
• learning away from a screen

Running time: approximately 5 hours

Is the audiobook available on Audible or Spotify?

The Marketing Machine is already available on Spotify and will be coming to Audible very soon.

However, if you buy directly from this page you’ll receive the MP3 files to keep permanently, so you can listen on any device you like without being tied to a subscription or specific platform.

Buying direct also means your purchase supports the author more directly, since these platforms each take a significant proportion of your contribution.

How are the audiobook files delivered?

After purchase you’ll receive a link to a private Google Drive folder.

From there you can:
- stream the audio files immediately
- download the MP3 files to your device
- keep them permanently

What format are the audio files in?

The audiobook is delivered as MP3 files, which means you can listen on almost any device including:
- smartphones
- tablets
- laptops
- car audio systems
- MP3 players

You can stream them directly from Google Drive or download them to your device.

If you experience any issues accessing the files, just email team@rosconkie.com and we’ll help you get everything set up.

Can I share the files with my team?

Your purchase includes a personal licence for your own use.

You’re welcome to listen on any device you like, but the files shouldn’t be shared or redistributed.

If colleagues or team members would like access, please encourage them to purchase their own copy.

How long is the audiobook?

The full audiobook is approximately 5 hours long.

It’s divided into chapters so you can easily listen in shorter sessions if you prefer.

Do I get all the resources mentioned in the book?

Yes.

Your purchase includes all the templates and tools referenced in the audiobook, including:
- Ideal Customer Persona Checklist
- Buyer Journey Mapping Template
- Clickbait Headline Guide
- Marketing Measurement Video Tutorial
- Measurement and Objectives Spreadsheet Templates
- These help you apply the ideas from the book directly to your own business.

 

What Others Are Saying...

"If you’ve ever wished marketing made more sense, this is the book for you. Ros combines her engineering background with years of marketing experience to show you exactly how to create a system that works for your business. It’s simple, effective, and something anyone can follow."
Gino Wickman, Author of Traction and Shine, and creator of EOS®

“It's like having a Haynes manual for marketing, making it simple to develop a targeted approach to reach my ideal customers.”
Martin O’Hare, O’Hare Engineering Design Ltd

"Clear, detailed, and genuinely useful. Every small business should read this."
- Readers' Favourite ★★★★★

Readers' Favourite awarded this book 5 stars
This book has significantly exceeded my expectations. Ros writes in a clear, engaging way and this means that the whole marketing process (which for me has been somewhat hit-and-miss) has become much clearer and I can see how to engage with it! I'm still working my way through how to apply what I've been learning but I really appreciate the invitations and gentle pressure to get on and write down my own thoughts and plans. This book manages to walk to narrow path between not teaching enough (and maybe leaving you feeling you have to pay lots of money for a marketing expert), and not trying to teach too much (so the process becomes over-complicated and you get fed up and lose interest). Instead it provides the perfect level of information and advice that I am left feeling that it's possible for me to make significant inroads into our marketing strategy on my own, but also that I understand enough that I will have much more confidence to engage with a marketing consultant when the time is right.
As someone with ADHD, I've read plenty of marketing books that either drown you in theory or throw a pile of random tactics at you. Ros Conkie's Marketing Machine works for me because it's structured like an engineer's manual. You get a clear sequence of steps in plain language with no filler. I knew exactly where to start, and it stops me chasing every shiny new marketing idea. The structure means you can dip in and out without losing the thread, which suits a brain that likes variety but needs direction. I also liked the focus on measurable results. It's far better to see what's working than to guess. If you have ADHD and your marketing feels scattergun, this book will help you turn it into a process you can stick to.
I have always viewed 'marketing' as something that was likely to cost me a lot of money - with no real idea at the end of it whether that money had been well spent or not - in that, sure we could look at sales trends - but we might have won those orders anyway? So this book was a bit of a revelation - and presenting marketing as a multi-component 'machine' where all the component parts can be monitored, measured and improved aligned very much with the way I think about things, and written in a style that was both engaging and thought provoking. I now need to work my way through it step by step with a pad of A4, and put it into practise - but I have a good feeling that this is the approach that will yield the results I am looking for.

Your purchase also includes all The Marketing Machine resources

Along with the audiobook, you'll receive the templates and tools referenced throughout the book.

These help you apply the ideas directly to your own business.

Included resources:

• Ideal Customer Persona Checklist
• Clickbait Headline Guide
• Buyer Journey Mapping Template
• Marketing Measurement Video Tutorial
• Measurement & Objectives Spreadsheet Templates

These are the exact tools I use with my clients.

Why many listeners buy the audiobook directly

You can also listen to The Marketing Machine on platforms like Audible or Spotify.

But buying directly from me has a few advantages.

When you purchase here:

• You own the files permanently
• No subscription required
• Listen on any device you like
• Stream or download immediately

And your purchase supports me as an author directly.

After purchase you'll receive a private download page where you can stream the audiobook instantly or download the files to your device.

Usage and copyright

Your purchase includes a personal licence to listen to the audiobook files.

You’re welcome to listen on any device you like - phone, computer, car audio system, or offline player.

Important: these files may not be shared, distributed, or uploaded to third-party platforms or AI systems.

Thank you for respecting the work that went into creating this material.

Ros Conkie reading her book, The Marketing Machine

About me, Ros Conkie

I am a marketing strategist and former engineer who’s spent more than a decade helping small businesses turn chaotic marketing into consistent growth.

Her engineering background gives her a unique, structured approach - one that helps business owners make marketing make sense.

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Ready to make marketing finally make sense?

If you’re tired of scattergun marketing and want a structured way to grow your business, The Marketing Machine will show you how. Download the audiobook and start building your own marketing machine today.

Download the audiobook