![If you're going to build a marketing machine, you need to make sure you have a good specification](https://rosconkie.com/hubfs/Specification.png)
![If you're going to build a marketing machine, you need to make sure you have a good specification](https://rosconkie.com/hubfs/Specification.png)
Why your marketing needs a specification
In my last blog (" What's the point of marketing?") I discussed how the first step in engineering...
In 12 months, I’ve developed my Marketing Apprentice, Katie, into a brilliant Marketer. And 2 years...