Why “Spike Tests” Don’t Work in Marketing (And What to Do Instead)
A tech consultant asked me a really insightful question today: “Can you do a spike test for...
I used to think marketing was all fluff. Then I engineered it
I used to think marketing was all fluff. Then I applied my engineering training to it.
If you'd...
How to Be Unforgettable at Networking Events (Without Sounding Salesy)
This is why I stopped calling myself a Marketing Consultant…
Fractional CMO vs Marketing Agency: Which Is Right for Your Business?
A friend recently asked me, “How is being a fractional CMO, managing a team of freelancers,...
Why You Don’t Need a USP to Succeed
The Unique Selling Proposition (USP) is a staple of traditional marketing wisdom. We’ve all heard...
The Truth About Niching: Why Going Narrow Actually Opens More Doors
When it comes to marketing, the word 'niche' often sparks fear. Business owners worry that...
Why a 90-Day Marketing Plan is Your Secret to Stop Overthinking and Start Growing
Ever feel like your marketing is stuck in an endless loop of second-guessing? You spend hours...
-1.png)
Inside The Marketing Machine: How to Build a Strategy That Works
So, you might have heard the news already (unless you've been hiding under a LinkedIn rock) - The...
.png)
HHow Do You Market an Engineering Company Effectively?
Most engineering companies try to market themselves the same way they design their products:...
Why Word-of-Mouth Alone Won’t Scale Your Engineering Business (and What Will)
Word-of-mouth… It’s free, it’s powerful, and it feels like the ultimate badge of honour. After all,...