Why you’re struggling with your marketing…
Have you ever felt like marketing your complex tech or engineering services is like trying to...
What’s the difference between small and big business marketing?
There’s a common myth that all marketing is the same. Whether you’re working in a huge...
What's the difference between a marketing consultant and a marketing coach?
This is a question that not enough business owners are asking themselves before diving head first...
11 signs you don't understand your customers well enough
When I start working with a client, one of the first questions I ask is "who is your ideal...
8 signs your marketing consultant isn't thinking strategically
A few months ago, I posted about how to do your own strategic marketing. It's not an easy process...
How do I know if my sales goals are realistic?
We all know that setting goals is one of the most important aspects of any plan. After all, if you...
When should I be looking at my competitors' marketing?
We all know what it’s like when you’re looking at competitors in your industry, it’s far too easy...
“Buying” or “buying into”? How to achieve a strategic not-for-profit
Can you have a strategic not-for-profit? I’ve recently been working with a few not-for-profit...
How to manage your workflow when you’re juggling lots of marketing
As a business owner, I know you're juggling a lot. You're responsible for developing and...
Why your marketing needs a specification
In my last blog (" What's the point of marketing?") I discussed how the first step in engineering...