Sometimes a campaign took off. Other times, the exact same tactic flopped. And when it flopped, I was left scratching my head, wondering what went wrong. Was it the timing? The copy? The visuals? The offer? All of the above?
It felt like marketing roulette - spin the wheel and hope for the best.
That was exactly my experience when I was a Marketing Manager. I didn’t realise I was doing “gut feel” marketing. I thought I was just... doing marketing. That’s what everyone else was doing too, right?
I had no process. No roadmap. I’d read the books, done the courses, studied the 4 Ps, the Boston Matrix, PESTEL, SWOT - all the acronyms. But they never told me what to actually do. They gave me tools, but no method. So when I was faced with a marketing decision, I’d look at the options and go with whatever felt like it had a good chance of working.
“This seems like a good idea. Let’s give it a go.”
That’s the thing about gut feel marketing: it’s unpredictable. It’s frustrating. And worst of all, it’s completely unrepeatable.
I used to tear my hair out trying to figure out what went wrong. Without a process to analyse and measure, you’re stuck guessing. And the worst part? We couldn’t repeat our successes. Which meant I couldn’t build momentum - everything felt like starting from scratch.
And over time, that guessing erodes your confidence. You start second-guessing your instincts. You begin to hesitate, not just in your marketing but in your wider business decisions too. You become more cautious. Slower. Doubt creeps in and decision-making becomes a whole lot more stressful than it needs to be.
But when you have a process - a proper, structured, engineering-style process - everything changes.
You can:
- Diagnose what went wrong and fix it.
- Learn from every result, good or bad.
- Make confident decisions, backed by data.
- Stop wasting time on tactics that "feel right" but don’t deliver.
You gain clarity. Confidence. And best of all, consistency. Marketing stops being hit-and-miss and starts becoming a predictable system.
I’ve built my entire methodology around this idea - that marketing isn’t about gut feel or creative guesswork. It’s about applying a structured process that gives you confidence, results, and growth.
And that’s exactly what I teach in my book The Marketing Machine. It’s not a book full of theory and jargon. It’s a practical guide to building a marketing system that works - using principles you probably already use elsewhere in your business.
So if you’ve ever found yourself saying, “Let’s just give this a go and see what happens,” this book is for you.
You don’t need better instincts. You need a better process - one that means you’ll never have to cross your fingers and hope ever again.
And that’s what The Marketing Machine gives you.
Ready to stop guessing and start marketing with confidence? Grab your copy of The Marketing Machine today and start building a strategy that actually works.
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