

Are you relying on ‘gut feel’ marketing without even realising it?
Sometimes a campaign took off. Other times, the exact same tactic flopped. And when it flopped, I...
Sometimes a campaign took off. Other times, the exact same tactic flopped. And when it flopped, I...
A tech consultant asked me a really insightful question today: “Can you do a spike test for...
I used to think marketing was all fluff. Then I applied my engineering training to it.
If you'd...