What is The Marketing Machine?
So let’s start by challenging the most unhelpful myth in B2B marketing:that marketing is some kind...
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The Harsh Truth About Social Media and Lead Generation
You’ve been posting diligently. Carefully chosen images, a dash of personality, maybe even the odd...
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The Problem With Shiny Objects: Why FOMO is Sabotaging Your Marketing
The marketing world is obsessed with shiny toys, and it’s costing businesses dearly.
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"But what if we get too many leads?" How to market without fear
Let’s talk about the marketing fear no one really admits to.Not the “what if no one buys?” fear....
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Marketing Tips for Business Owners with ADHD: Turn Superpowers into Success
Can’t sit still long enough to finish a marketing plan? Got ten half-started campaigns lurking in...
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Are you relying on ‘gut feel’ marketing without even realising it?
Sometimes a campaign took off. Other times, the exact same tactic flopped. And when it flopped, I...
Why “Spike Tests” Don’t Work in Marketing (And What to Do Instead)
A tech consultant asked me a really insightful question today: “Can you do a spike test for...
I used to think marketing was all fluff. Then I engineered it
I used to think marketing was all fluff. Then I applied my engineering training to it.
If you'd...
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HHow Do You Market an Engineering Company Effectively?
Most engineering companies try to market themselves the same way they design their products:...
How to get great reviews and testimonials
How often do you check the reviews before you buy something? Reviews are so common now that we...