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"But what if we get too many leads?" How to market without fear
Let’s talk about the marketing fear no one really admits to.Not the “what if no one buys?” fear....
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Marketing Tips for Business Owners with ADHD: Turn Superpowers into Success
Can’t sit still long enough to finish a marketing plan? Got ten half-started campaigns lurking in...
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Are you relying on ‘gut feel’ marketing without even realising it?
Sometimes a campaign took off. Other times, the exact same tactic flopped. And when it flopped, I...
Why “Spike Tests” Don’t Work in Marketing (And What to Do Instead)
A tech consultant asked me a really insightful question today: “Can you do a spike test for...
I used to think marketing was all fluff. Then I engineered it
I used to think marketing was all fluff. Then I applied my engineering training to it.
If you'd...