Can’t sit still long enough to finish a marketing plan? Got ten half-started campaigns lurking in your Google Drive? You're not alone.
If you’re not crystal clear on your marketing priorities, ADHD can turn your strategy into a high-speed game of “Guess Which Idea I’m Doing Today.” But here’s the twist: with the right structure, your ADHD brain can actually make you a marketing powerhouse.
When ADHD Meets Marketing... Chaos Ensues
Every so often, I’ll hear a business owner say: “I can’t concentrate on marketing because I have ADHD.”
And it makes me wonder… how many others are quietly thinking the same thing?
When your brain is wired for variety, marketing can feel like:
- Everything is urgent – so nothing gets finished.
- Idea overload – campaigns started in a rush, abandoned just as quickly.
- Shiny object syndrome – chasing the latest app, tactic, or trend.
- Inconsistent follow-through – weeks of silence after a burst of activity.
The Superpowers You Need To Unleash
Your ADHD brain isn’t the problem – it’s the fuel. Here’s what it gives you:
- Hyperfocus – blitz through content creation in one mega session.
- Creativity – come up with ideas no AI or corporate boardroom would.
- Pattern spotting – see links others miss.
- Risk-taking – try the bold ideas that actually stand out.
- Energy – your passion sells more than any ad.
- Adaptability – pivot fast when something’s not working.
Structure That Supports, Not Restricts
Think of structure as the scaffolding that holds your creativity in place.
It’s not about rules for the sake of rules (since you wouldn't follow those anyway!) it’s about making sure your best ideas actually get finished and deliver results.
In my Marketing Machine process, that structure looks like:
- Clear priorities.
- A 90-day plan.
- Measuring results so you know what works.
Tips for ADHD-Friendly Marketing
- Chunk it down – Pick out quick wins and break big projects into small, dopamine-friendly successes.
- Mix the tasks – Variety within a plan keeps it interesting.
- Measure as you go – Progress is a motivator; don’t wait 3 months to check results.
- Bank your bursts – If hyperfocus strikes, create a batch of content and drip-feed it out.
Quick Actions to Try Now
- Write down your top 3 marketing priorities for the next 90 days – everything else waits.
- Pick ONE marketing project you’re excited about and block a 90-minute focus session this week.
- Add a recurring 30-min “Marketing MOT” slot to your calendar each week.
Proof It Works
"As someone with ADHD, I've read plenty of marketing books that either drown you in theory or throw a pile of random tactics at you. Ros Conkie's Marketing Machine works for me because it's structured like an engineer's manual. You get a clear sequence of steps in plain language with no filler.
I knew exactly where to start, and it stops me chasing every shiny new marketing idea. The structure means you can dip in and out without losing the thread, which suits a brain that likes variety but needs direction. I also liked the focus on measurable results. It's far better to see what's working than to guess.
If you have ADHD and your marketing feels scattergun, this book will help you turn it into a process you can stick to."
Grant Mackensie, Co-Founder, Comfort Companions
Ready to turn your ADHD marketing chaos into a well-oiled machine? Get your copy of The Marketing Machine here.
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