--- title: “Buying” or “buying into”? How to achieve a strategic not-for-profit description: Can you have a strategic not-for-profit? I’ve recently been working with a few not-for-profit organisations that have been looking to increase the uptake of their services. Since the business isn’t actually “selling” anything, we’ve been looking at how marketing principles can be applied to help them achieve their marketing objectives. image: https://rosconkie.com/hubfs/nfp-blog_orig.png --- [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=150&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com) Search toggle - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=150&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com) - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) Search toggle [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=200&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com) - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) Search toggle What are you looking for? Search # “Buying” or “buying into”? How to achieve a strategic not-for-profit 6 Dec 2023 ![Picture of Ros Conkie](https://rosconkie.com/hs-fs/hubfs/Ros%20Conkie%20-%20Portraits%20-%20turquoise%20marina%20024%20square.jpg?width=40&name=Ros%20Conkie%20-%20Portraits%20-%20turquoise%20marina%20024%20square.jpg) [Ros Conkie](https://rosconkie.com/blog/author/ros-conkie) ![Marketing: How to achieve a strategic charity or not-for-profit](https://rosconkie.com/hubfs/nfp-blog_orig.png) Can you have a strategic not-for-profit? I’ve recently been working with a few not-for-profit organisations that have been looking to increase the uptake of their services. Since the business isn’t actually “selling” anything, we’ve been looking at how marketing principles can be applied to help them achieve their marketing objectives. Can you have a strategic not-for-profit? I’ve recently been working with a few not-for-profit organisations that have been looking to increase the uptake of their services. Since the business isn’t actually “selling” anything, we’ve been looking at how marketing principles can be applied to help them achieve their marketing objectives. Can you have a strategic not-for-profit? I’ve recently been working with a few not-for-profit organisations that have been looking to increase the uptake of their services. > Since the business isn’t actually “selling” anything, we’ve been looking at how marketing principles can be applied to help them achieve their marketing objectives. Can you have a strategic not-for-profit. Can you have a strategic not-for-profit? I’ve recently been working with a few not-for-profit organisations that have been looking to increase the uptake of their services. Since the business isn’t actually “selling” anything, we’ve been looking at how marketing principles can be applied to help them achieve their marketing objectives. Can you have a strategic not-for-profit? I’ve recently been working with a few not-for-profit organisations that have been looking to increase the uptake of their services. Since the business isn’t actually “selling” anything, we’ve been looking at how marketing principles can be applied to help them achieve their marketing objectives. Can you have a strategic not-for-profit? I’ve recently been working with a few not-for-profit organisations that have been looking to increase the uptake of their services. Since the business isn’t actually “selling” anything, we’ve been looking at how marketing principles can be applied to help them achieve their marketing objectives. # Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://rosconkie.com/blog/buying-or-buying-into-how-to-achieve-a-strategic-not-for-profit&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://rosconkie.com/blog/buying-or-buying-into-how-to-achieve-a-strategic-not-for-profit&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://rosconkie.com/blog/buying-or-buying-into-how-to-achieve-a-strategic-not-for-profit&utm_medium=social&utm_source=twitter&url=https://rosconkie.com/blog/buying-or-buying-into-how-to-achieve-a-strategic-not-for-profit&utm_medium=social&utm_source=twitter&source=tweetbutton&text=“Buying”%20or%20“buying%20into”?%20How%20to%20achieve%20a%20strategic%20not-for-profit) ## Ros Conkie ## Comments ## Related posts Search [How to manage your workflow when you’re juggling lots of marketing](https://rosconkie.com/blog/how-to-manage-your-workflow-when-youre-juggling-more-than-1-marketing-activity-at-once) [When should I be looking at my competitors' marketing?](https://rosconkie.com/blog/when-should-i-be-looking-at-my-competitors-marketing) Search ![TMMW_white logo_RGB](https://rosconkie.com/hs-fs/hubfs/TMMW_white%20logo_RGB.png?width=170&name=TMMW_white%20logo_RGB.png "TMMW_white logo_RGB") The Marketing Machine Works is a Marketing Consultancy and Training company based in Portishead near Bristol, North Somerset, UK VAT: 468 4037 71 - [Home](https://rosconkie.com) - [How we work](https://rosconkie.com/how-we-work) - [Work with us](https://rosconkie.com/get-started) - [The Marketing Machine Book](https://rosconkie.com/shop) - [The Marketing Machine Audiobook](https://rosconkie.com/audiobook) - [Free Resources](https://rosconkie.com/resources) - [Our Story](https://rosconkie.com/about) - [Client stories](https://rosconkie.com/case-studies) - [Contact us](https://rosconkie.com/contact) - [Privacy Policy](https://rosconkie.com/privacy-policy) - [Cookie Policy](https://rosconkie.com/cookie-policy) - [Marketing for Engineering Companies](https://rosconkie.com/marketing-for-engineering-companies) - [Book Ros Conkie As A Speaker](https://rosconkie.com/speaker) [Follow us on Facebook](https://www.facebook.com/MarketingMachineWorks) [Follow us on Instagram](https://www.instagram.com/marketingmachineworks/) [Follow us on Facebook](https://www.linkedin.com/company/marketingmachineworks/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ros Conkie", "url" : "https://rosconkie.com/blog/author/ros-conkie" }, "dateModified" : "2024-02-02T13:54:16.421Z", "datePublished" : "2023-12-06T12:19:36.000Z", "headline" : "“Buying” or “buying into”? How to achieve a strategic not-for-profit", "image" : [ "https://rosconkie.com/hubfs/nfp-blog_orig.png" ], "mainEntityOfPage" : { "@id" : "https://rosconkie.com/blog/buying-or-buying-into-how-to-achieve-a-strategic-not-for-profit", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://rosconkie.com/hubfs/TMMW_main%20logo_RGB-1.png" }, "name" : "The Marketing Machine Works" } } ```