11 signs you don't understand your customers well enough
When I start working with a client, one of the first questions I ask is "who is your ideal...
8 signs your marketing consultant isn't thinking strategically
A few months ago, I posted about how to do your own strategic marketing. It's not an easy process...
How do I know if my sales goals are realistic?
We all know that setting goals is one of the most important aspects of any plan. After all, if you...
When should I be looking at my competitors' marketing?
We all know what it’s like when you’re looking at competitors in your industry, it’s far too easy...
“Buying” or “buying into”? How to achieve a strategic not-for-profit
Can you have a strategic not-for-profit? I’ve recently been working with a few not-for-profit...
How to manage your workflow when you’re juggling lots of marketing
As a business owner, I know you're juggling a lot. You're responsible for developing and...
Why your marketing needs a specification
In my last blog (" What's the point of marketing?") I discussed how the first step in engineering...
How to get ROI from your marketing apprentice (or Marketing Administrator)
In 12 months, I’ve developed my Marketing Apprentice, Katie, into a brilliant Marketer. And 2 years...
Are you proposing marriage too early in the business relationship?
Picture this: You're on a first date with someone you're really interested in. The conversation is...
Why bother with a business blog?
“Blogs are a total waste of time!” “I don’t make any money from my blogs so why should I bother...