How do I know if my sales goals are realistic?
We all know that setting goals is one of the most important aspects of any plan. After all, if you...
When should I be looking at my competitors' marketing?
We all know what it’s like when you’re looking at competitors in your industry, it’s far too easy...
“Buying” or “buying into”? How to achieve a strategic not-for-profit
Can you have a strategic not-for-profit? I’ve recently been working with a few not-for-profit...
How to manage your workflow when you’re juggling lots of marketing
As a business owner, I know you're juggling a lot. You're responsible for developing and...
Why your marketing needs a specification
In my last blog (" What's the point of marketing?") I discussed how the first step in engineering...
How to get ROI from your marketing apprentice (or Marketing Administrator)
In 12 months, I’ve developed my Marketing Apprentice, Katie, into a brilliant Marketer. And 2 years...
Are you proposing marriage too early in the business relationship?
Picture this: You're on a first date with someone you're really interested in. The conversation is...
Why bother with a business blog?
“Blogs are a total waste of time!” “I don’t make any money from my blogs so why should I bother...
How to get engineers on board with marketing
Marketing should never operate in a silo. Marketing activities obviously impact on sales and...
Are you checking your marketing assumptions?
Most people who aren't marketers think of marketing as "getting your name out there". That if you...