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Marketing Tips for Business Owners with ADHD: Turn Superpowers into Success
Can’t sit still long enough to finish a marketing plan? Got ten half-started campaigns lurking in...
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Fractional CMO: The Missing Link in Your Marketing Machine
Thinking about bringing in a Fractional CMO? You’re not alone. More and more SMEs are looking for...
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Are you relying on ‘gut feel’ marketing without even realising it?
Sometimes a campaign took off. Other times, the exact same tactic flopped. And when it flopped, I...
Why “Spike Tests” Don’t Work in Marketing (And What to Do Instead)
A tech consultant asked me a really insightful question today: “Can you do a spike test for...
I used to think marketing was all fluff. Then I engineered it
I used to think marketing was all fluff. Then I applied my engineering training to it.
If you'd...
How to Be Unforgettable at Networking Events (Without Sounding Salesy)
This is why I stopped calling myself a Marketing Consultant…
Fractional CMO vs Marketing Agency: Which Is Right for Your Business?
A friend recently asked me, “How is being a fractional CMO, managing a team of freelancers,...
Why You Don’t Need a USP to Succeed
The Unique Selling Proposition (USP) is a staple of traditional marketing wisdom. We’ve all heard...
The Truth About Niching: Why Going Narrow Actually Opens More Doors
When it comes to marketing, the word 'niche' often sparks fear. Business owners worry that...
Why a 90-Day Marketing Plan is Your Secret to Stop Overthinking and Start Growing
Ever feel like your marketing is stuck in an endless loop of second-guessing? You spend hours...
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Inside The Marketing Machine: How to Build a Strategy That Works
So, you might have heard the news already (unless you've been hiding under a LinkedIn rock) - The...
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How Do You Market an Engineering Company Effectively?
Most engineering companies try to market themselves the same way they design their products:...
Why Word-of-Mouth Alone Won’t Scale Your Engineering Business (and What Will)
Word-of-mouth… It’s free, it’s powerful, and it feels like the ultimate badge of honour. After all,...
Everything you need to know about setting marketing objectives
Imagine starting an engineering project without knowing what you're building. No blueprints, no...
Why there are rarely single points of failure in marketing...
Ever feel like your marketing efforts are stuck in neutral? You pour in resources and crank out...