Why I hate Unique Selling Points (USPs)
So many people in marketing talk about finding your "Unique Selling Point" or USP. That thing that...
Do your headlines wake the chimp?
Your headlines are the first part of your marketing that your customers will read so they need to...
Will my marketing activity work?
I get asked this question a lot. And whether it’s a new website, Google ads, email campaign,...
What does marketing excellence look like? (Part 2)
In my previous blog I explained how we all go through a number of stages when we make a buying...
How to write a marketing case study
Case studies are an essential part of any marketer’s toolkit. They provide evidence to back up the...
How to get team buy-in for your marketing plan
Without buy-in from everyone involved in executing your marketing plan, you'll never be fully...
What does marketing excellence look like? (Part 1)
The aim of marketing and sales is to take people on a journey from never having heard of you to...
How to do your own strategic marketing
Do you want to learn the 6 step process I use to create a robust marketing strategy with my...
How to get great reviews and testimonials
How often do you check the reviews before you buy something? Reviews are so common now that we...
How long does it take to create a marketing strategy?
Weeks? Months? I disagree with a lot of marketers on this question. I don't believe a business...
What does "marketing excellence" look like? (Part 3)
In my last two blogs I’ve been taking you through the buyer’s journey, looking at how excellent...
All in, or hedge your bets – how many promotion channels do you need?
Is it better to heavily promote your business via one channel (e.g. do loads of digital...
Make your customers sit up and take notice
In today’s crowded world of content, it can be difficult for small businesses to stand out. We...
How an engineering approach to marketing will power your growth
I used to think marketing was fluff. A “dark art”. Creative nonsense with no structure or logic...
What's the point of marketing?
Every new product, software, system or process must have a purpose. It must either solve a problem...