--- title: "Free video tutorial: End Scattergun Marketing Forever" description: Stop wasting your time and money on wasteful, scattegun marketing with this free online training video. Marketing Strategy for SMEs. No signup required. image: https://rosconkie.com/hubfs/Marketing%20Measurement%20Videos.png --- [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=150&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com?hsLang=en) Search toggle - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=150&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com?hsLang=en) - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) Search toggle [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=200&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com?hsLang=en) - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) Search toggle What are you looking for? Search # Free video tutorial End Scattergun Marketing Forever ## Stop gambling your time and money on wasteful, scattergun marketing ### When you design your marketing the way an engineer designs a machine, it'll always work. If you don't know anything about me, I should tell you that I'm on a mission to rid the world of "fluff" marketing (marketing that has no strategy or logic behind it). So I've created strategic. marketing training for SMEs to help and support you all to do marketing that actually works. To get you started, I've created this free training video to help you end scattergun marketing forever and start doing efficient, effective marketing instead. So if you think you might be doing "scattergun marketing" grab a cuppa and a pen and some paper and watch this short training video below. (18 mins) ![Ros Conkie with The Marketing Machine book](https://rosconkie.com/hs-fs/hubfs/IMG_3664.jpeg?width=2000&height=1807&name=IMG_3664.jpeg "Ros Conkie with The Marketing Machine book") ### Curious to see how the Marketing Machine process works? Get your free sample chapter of Ros Conkie's book, The Marketing Machine, and discover how to turn your marketing into a well-oiled, lead-generating machine - without the fluff! Download your free sample chapter Or [buy the book here](https://rosconkie.com/shop?hsLang=en). ## If you found this useful, you might also like... [![Ideal customer checklist-1](https://rosconkie.com/hs-fs/hubfs/Ideal%20customer%20checklist-1.png?width=1080&height=1080&name=Ideal%20customer%20checklist-1.png "Ideal customer checklist-1")](https://rosconkie.com/free-video-tutorial-end-scattergun-marketing-forever?hsLang=en) #### [Checklist: Ideal Customer Persona](https://rosconkie.com/checklist?hsLang=en) Are you able to clearly articulate exactly WHO you are selling to? Lack of real customer understanding can cause many different problems in a business, so we've created this checklist to make it really easy to get to the root of what's important to your customers. [Download the checklist](https://rosconkie.com/checklist?hsLang=en) [![PDF guide: How to attract amazing customers](https://rosconkie.com/hs-fs/hubfs/5.png?width=2000&height=2000&name=5.png "PDF guide: How to attract amazing customers")](https://rosconkie.com/how-to-attract-amazing-customers?hsLang=en) #### [PDF Guide: How to attract amazing customers](https://rosconkie.com/how-to-attract-amazing-customers?hsLang=en) Whenever I talk to small business owners, they're looking for their marketing to achieve 1 key thing - more leads! But, in order to create a marketing machine that churns out lots of long-term, loyal customers, you need to have a really clear understanding of who you're selling to and what journey you want them to take.  [Download the guide](https://rosconkie.com/how-to-attract-amazing-customers?hsLang=en) [![The Engineer's Guide to Marketing Measurement](https://rosconkie.com/hs-fs/hubfs/Resources%20page%20-%20Metrics%20Guide-1.png?width=1080&height=1080&name=Resources%20page%20-%20Metrics%20Guide-1.png "The Engineer's Guide to Marketing Measurement")](https://rosconkie.com/turn-your-marketing-hire-into-your-head-of-marketi?hsLang=en) #### [PDF Guide: The Engineer's Guide to Marketing Measurement](https://rosconkie.com/the-engineers-guide-to-marketing-measurement?hsLang=en) Are you sure your marketing is really working? It’s tempting to believe it is, especially after investing so much time and money. But without consistent testing and measurement, you’re essentially taking a gamble. This is your essential guide to making informed, data-driven marketing decisions. [Download the guide](https://rosconkie.com/the-engineers-guide-to-marketing-measurement?hsLang=en) ## **Get started today ** Book a call with me to discuss how we can work together to achieve your business goals. Start with a conversation ![TMMW_white logo_RGB](https://rosconkie.com/hs-fs/hubfs/TMMW_white%20logo_RGB.png?width=170&name=TMMW_white%20logo_RGB.png "TMMW_white logo_RGB") The Marketing Machine Works is a Marketing Consultancy and Training company based in Portishead near Bristol, North Somerset, UK VAT: 468 4037 71 - [Home](https://rosconkie.com) - [How we work](https://rosconkie.com/how-we-work) - [Work with us](https://rosconkie.com/get-started) - [The Marketing Machine Book](https://rosconkie.com/shop) - [The Marketing Machine Audiobook](https://rosconkie.com/audiobook) - [Free Resources](https://rosconkie.com/resources) - [Our Story](https://rosconkie.com/about) - [Client stories](https://rosconkie.com/case-studies) - [Contact us](https://rosconkie.com/contact) - [Privacy Policy](https://rosconkie.com/privacy-policy) - [Cookie Policy](https://rosconkie.com/cookie-policy) - [Marketing for Engineering Companies](https://rosconkie.com/marketing-for-engineering-companies) - [Book Ros Conkie As A Speaker](https://rosconkie.com/speaker) [Follow us on Facebook](https://www.facebook.com/MarketingMachineWorks) [Follow us on Instagram](https://www.instagram.com/marketingmachineworks/) [Follow us on Facebook](https://www.linkedin.com/company/marketingmachineworks/)