--- title: "Free guide: Customer Persona Checklist" description: Don't focus on demographics! This is how to create a customer persona/avatar that'll align your strategy and help you create targeted, effective marketing. image: https://rosconkie.com/hubfs/Ideal%20customer%20checklist-1.png --- [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=150&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com?hsLang=en) Search toggle - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=150&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com?hsLang=en) - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) Search toggle [![TMMW_main logo_RGB-1](https://rosconkie.com/hs-fs/hubfs/TMMW_main%20logo_RGB-1.png?width=200&height=266&name=TMMW_main%20logo_RGB-1.png "TMMW_main logo_RGB-1")](https://rosconkie.com?hsLang=en) - [Home](https://rosconkie.com) - [How I Work](https://rosconkie.com/how-we-work) How I Work - [Client Stories](https://rosconkie.com/case-studies) - [Work with us](https://rosconkie.com/get-started) Work with us - [Support for CEOs](https://rosconkie.com/ceo-marketing-support) - [Mentoring for Marketers](https://rosconkie.com/mentoring-for-marketing-managers) - [Training for Micro Businesses](https://rosconkie.com/small-business-marketing-training) - [Support for Charities & NFPs](https://rosconkie.com/pro-bono) - [Resources](https://rosconkie.com/resources) Resources - [Read the Book](https://rosconkie.com/shop) - [Listen to the Audiobook](https://rosconkie.com/audiobook) - [Blog](https://rosconkie.com/blog) - [Free Guides & Tutorials](https://rosconkie.com/resources) - [My Story](https://rosconkie.com/about) - [Book Ros as a Speaker](https://rosconkie.com/speaker) - [Contact](https://rosconkie.com/contact) Search toggle What are you looking for? Search # Free guide: Ideal Customer Persona Checklist ## Are you able to clearly articulate exactly WHO you are selling to? ![Checklist: ideal customer persona](https://rosconkie.com/hs-fs/hubfs/Ideal%20customer%20checklist.png?width=2000&height=2000&name=Ideal%20customer%20checklist.png "Checklist: ideal customer persona") Knowing your customers is the key to effective, efficient marketing. Without this understanding, your marketing won’t deliver a good return on investment because you’ll attract the wrong people or not enough of the right ones. Plus, you'll struggle to figure out which marketing channels to use and how to use them because you won't know where your customers hang out or how to reach them. This uncertainty also makes it tough to come up with messaging that resonates. Inconsistent marketing breaks trust and turns people away. You'll also face issues like objections from people around your buyer, like their spouse or business partner, which can kill the sale. You might end up with customers who aren’t a good fit, which can be a disaster for small businesses. Plus, you’ll get requests for services you don’t even offer because your marketing is attracting the wrong crowd. To nail your marketing, create an "ideal customer persona" or "ideal customer avatar". Here's my checklist of questions to make sure you've covered everything. [Download now](https://rosconkie.com/hubfs/Ideal%20Customer%20Persona%20Checklist%20v8.pdf?hsLang=en) ![Ros Conkie with The Marketing Machine book](https://rosconkie.com/hs-fs/hubfs/IMG_3664.jpeg?width=2000&height=1807&name=IMG_3664.jpeg "Ros Conkie with The Marketing Machine book") ### Curious to see how the Marketing Machine process works? Get your free sample chapter of Ros Conkie's book, The Marketing Machine, and discover how to turn your marketing into a well-oiled, lead-generating machine - without the fluff! Download your free sample chapter Or [buy the book here](https://rosconkie.com/shop?hsLang=en). ## If you found this useful, you might also like... [![Scatergun marketing video tutorial](https://rosconkie.com/hs-fs/hubfs/Scatergun%20video.png?width=2000&height=2000&name=Scatergun%20video.png "Scatergun marketing video tutorial")](https://rosconkie.com/free-video-tutorial-end-scattergun-marketing-forever?hsLang=en) #### [Video Tutorial: End 'scattergun' marketing forever](https://rosconkie.com/free-video-tutorial-end-scattergun-marketing-forever?hsLang=en) Without a strategy, you'll fall into the trap of what we call 'scattergun marketing': doing marketing activities and just hoping it'll work, but it's risky. You're essentially gambling with your money. Find out how you can end scattergun marketing forever in your SME with our free video tutorial. [Watch the tutorial now](https://rosconkie.com/free-video-tutorial-end-scattergun-marketing-forever?hsLang=en) [![PDF guide: How to attract amazing customers](https://rosconkie.com/hs-fs/hubfs/5.png?width=2000&height=2000&name=5.png "PDF guide: How to attract amazing customers")](https://rosconkie.com/how-to-attract-amazing-customers?hsLang=en) #### [PDF Guide: How to attract amazing customers](https://rosconkie.com/how-to-attract-amazing-customers?hsLang=en) Whenever I talk to small business owners, they're looking for their marketing to achieve 1 key thing - more leads! But, in order to create a marketing machine that churns out lots of long-term, loyal customers, you need to have a really clear understanding of who you're selling to and what journey you want them to take.  [Download the guide](https://rosconkie.com/how-to-attract-amazing-customers?hsLang=en) [![The Engineer's Guide to Marketing Measurement](https://rosconkie.com/hs-fs/hubfs/Resources%20page%20-%20Metrics%20Guide-1.png?width=1080&height=1080&name=Resources%20page%20-%20Metrics%20Guide-1.png "The Engineer's Guide to Marketing Measurement")](https://rosconkie.com/turn-your-marketing-hire-into-your-head-of-marketi?hsLang=en) #### [PDF Guide: The Engineer's Guide to Marketing Measurement](https://rosconkie.com/the-engineers-guide-to-marketing-measurement?hsLang=en) Are you sure your marketing is really working? It’s tempting to believe it is, especially after investing so much time and money. But without consistent testing and measurement, you’re essentially taking a gamble. This is your essential guide to making informed, data-driven marketing decisions. [Download the guide](https://rosconkie.com/the-engineers-guide-to-marketing-measurement?hsLang=en) ## **Get started today ** Book a call with me to discuss how we can work together to achieve your business goals. Start with a conversation ![TMMW_white logo_RGB](https://rosconkie.com/hs-fs/hubfs/TMMW_white%20logo_RGB.png?width=170&name=TMMW_white%20logo_RGB.png "TMMW_white logo_RGB") The Marketing Machine Works is a Marketing Consultancy and Training company based in Portishead near Bristol, North Somerset, UK VAT: 468 4037 71 - [Home](https://rosconkie.com) - [How we work](https://rosconkie.com/how-we-work) - [Work with us](https://rosconkie.com/get-started) - [The Marketing Machine Book](https://rosconkie.com/shop) - [The Marketing Machine Audiobook](https://rosconkie.com/audiobook) - [Free Resources](https://rosconkie.com/resources) - [Our Story](https://rosconkie.com/about) - [Client stories](https://rosconkie.com/case-studies) - [Contact us](https://rosconkie.com/contact) - [Privacy Policy](https://rosconkie.com/privacy-policy) - [Cookie Policy](https://rosconkie.com/cookie-policy) - [Marketing for Engineering Companies](https://rosconkie.com/marketing-for-engineering-companies) - [Book Ros Conkie As A Speaker](https://rosconkie.com/speaker) [Follow us on Facebook](https://www.facebook.com/MarketingMachineWorks) [Follow us on Instagram](https://www.instagram.com/marketingmachineworks/) [Follow us on Facebook](https://www.linkedin.com/company/marketingmachineworks/)