Engineer A Marketing Machine That'll Accelerate Your Growth
Structured, strategic marketing leadership and training, built on engineering principles and focused on measurable results.
Building your Marketing Machine
No two businesses are the same - which means there’s no one-size-fits-all marketing plan that’s guaranteed to work. What works brilliantly for one business could flop for another.
That’s why the first step is always strategy.
Who are you trying to attract? What’s their decision-making process? What do they need to hear from you, and when, to feel confident enough to buy? And most importantly, how will you know it’s working?
Whether I’m acting as your Fractional CMO, mentoring your team, or training you to do this yourself, we’ll build a marketing strategy that’s tailored to your business goals - and backed by clear metrics so you can track what’s working, and what’s not.
Curious to see how the Marketing Machine process works?
Get your free sample chapter of Ros Conkie's book, The Marketing Machine, and discover how to turn your marketing into a well-oiled, lead-generating machine - without the fluff!
Do any of these problems
resonate with you?
We’re doing lots of marketing… but I’m not convinced it’s actually working.
You're not alone. Without clear metrics and a strategic plan, it's easy to fall into the trap of busy marketing that doesn’t actually deliver. I can help you focus on what does work, and stop wasting time and money on what doesn’t.
I know we need to improve our marketing, but I don’t have time to figure it all out myself.
That’s exactly what I’m here for. I’ll give you the plan, the leadership, and (if needed) a team of specialists - so you can get on with running your business while your marketing drives growth.
We’ve worked with agencies, but I feel like I’m constantly managing them.
You shouldn’t have to babysit your suppliers. As your Fractional CMO, I can lead the strategy and coordinate delivery, so you get results without doing all the heavy lifting yourself.
There’s no one leading our marketing - so everything’s reactive and a bit chaotic.
Marketing without leadership tends to be noisy but ineffective. I can bring the strategic oversight you need to get clarity, structure, and results.
I want to hire a marketing person, but I don’t know what activities they should be doing.
Well done for addressing this now! Too many businesses hire marketers, expecting them to be able to do everything from creating the strategy to writing every social post. I can help you create a strategy and plan BEFORE you hire, so you can choose the right person with the right skills.
I’ve hired a marketing person but their work isn’t making much of an impact on our sales
Most of the time, this issue is because a junior marketer has been hired hired when the business owner doesn’t have a strategic plan in place. The junior marketer doesn’t have the skills or experience to create a strategy, so the marketing activities they do end up being "scattergun" and ineffective. I can create a strategic plan for your marketer to implement, and provide training and mentoring. The result is that your employee becomes a marketing superstar, driving your business forwards.
I’m an experienced Marketing Manager but I’m drowning in my to-do list and can't see what's really important.
Being the only person flying the flag for marketing in an SME is hard! I can be your secret weapon - a trusted advisor and sounding board to help you prioritise and plan, so you can be more stratregic and deliver your best work.
Our charity’s marketing isn’t generating the donations we need, or it’s not inspiring enough volunteers to help.
It breaks my heart when I see amazing charities and NFPs failing to make the impact they deserve, purely because their marketing strategy isn't quite right. I offer my 'Kickstart Your Marketing' online workshop free of charge to all not-for-profit organisations who need our help, and a reduced rate for fractional CMP services.
Struggling to know where to start?
Curious to see how the Marketing Machine process works?
Get your free sample chapter of Ros Conkie's book, The Marketing Machine, and discover how to turn your marketing into a well-oiled, lead-generating machine - without the fluff!
Our thinking
How to do your own strategic marketing
Learn the 6-step process I use to create a robust marketing strategy with my clients. If you implement all the steps… Keep reading
8 signs your marketing consultant isn’t thinking strategically
I've worked with a lot of businesses who have worked with a consultant before me. But many tell me they've not been very impressed with the results… Keep reading
How to get ROI from your marketing apprentice (or Marketing Administrator)
In 12 months, I’ve developed my Marketing Apprentice, Katie, into a brilliant Marketer. And 2 years on, she's now stepped up… Keep reading
How an engineering approach to marketing will power your growth
I used to think marketing was fluff. A “dark art”. Creative nonsense with no structure or logic behind it. In fact, I believed this so strongly.… Keep reading
What's the difference between a marketing consultant and a marketing coach?
This is a question that not enough business owners are asking themselves before diving head first into their marketing… Keep reading
“Buying” or “buying into”? How to achieve a strategic not-for-profit
Can you have a strategic not-for-profit? I’ve recently been working with a few not-for-profit organisations that have been looking to increase the uptake of their services… Keep reading
Work with us
Choose the path that fits you
Fractional CMO Support for CEOs
Take the guesswork out of your marketing and get the strategic leadership you need to drive real growth. I’ll work with you to build a focused, tailored marketing strategy and lead the delivery, bringing in trusted specialists as needed. You get clarity, accountability, and results without the overhead of a full-time hire.
Good for: CEOs, MDs & Founders who want marketing to work with their business strategy - not against it.
Marketing Managers training & mentoring
When you’re responsible for juggling all the many cogs in a business’s marketing machine, it can be easy to lose sight of the big picture. Our training and mentoring will give the perspective and confidence you need to lead your company’s marketing and make a measurable impact. Our goal is that you will get past the stresses and pressures, and start enjoying being the marketing superstar that you are.
Support for small business owners
Transform your marketing from scattergun to structured with the Marketing Machine Programme. In this training programme, you will learn how to create your own growth strategy and construct a 90-day marketing plan that you can start implementing right away. This structured approach will give you the tools to establish good marketing processes that an employee can one day follow.
Not-for-profits strategic direction
If you’re responsible for marketing in a charity or NFP, I don’t need to tell you how important it is that your marketing is as efficient and effective as possible. To help you, I’m offering my 'Kickstart Your Marketing' online workshop free of charge. With these step-by-step tutorials and resources, you can create a strategy and 1-page marketing plan by this time tomorrow.
Machines running well
We believe that every business owner deserves to understand the fundamentals of how marketing actually works. More than that, we believe that business owners NEED to understand marketing if they’re going to be able to take control of their business’s growth.
"I’ve noticed changes in my staff, who are keener, more confident and more professional. They’ve followed what Ros said and put it into practice. She’s given us a sense of direction and a structure to work from. She’s shown us how it should be done – it’s taken away a stress and a doubt"
Edward Morris, EP Morris and Company Ltd
“When I first put my website up, I just expected people to come to it. I didn’t realise the importance of guiding people to and through it. Now I’m getting enquiries through it.But the biggest benefit has been the boost in confidence to myself. I’m able to approach clients in more ways now, tell them what I’m about and guide them through the process and project.”
Martin O’Hare - O’Hare Engineering Design Ltd.
"Ros has helped our business grow more than we ever imagined. She helps us to think differently about our marketing approaches, evaluate decisions properly and has put together a plan that not only delivers results but also saves us money by preventing us from making expensive misjudgements around marketing She’s saved us time, money and our sanity!”
Karen Meager - Co-founder, Monkey Puzzle