How to create an ideal customer persona that’s actually useful for technical businesses
Understanding your ideal customer is crucial for any business, but it's especially important for...
What to look out for when investing in marketing training: A guide for small niche businesses
When you’re looking to improve your marketing to help grow your business, you have several options...
What’s the point of a marketing strategy for niche businesses?
“We’re not trying to sell to a huge audience so we don’t need a marketing strategy…”
Where is the line between sales and marketing?
Where is the line between sales and marketing? Is there any crossover between the two or are they...
10 things I've learned in my first year as a Marketing Apprentice
If I had to sum up this last year in one sentence it would be this… A steep (but very enjoyable)...