Boost Your Content with AI…
Without Losing Your Brand’s Voice
AI is promising to speed up so many things in our daily lives, including marketing content creation. But let’s be honest, off-the-shelf AI tools can feel a bit... robotic. If your AI-generated content sounds like it was written by a toaster, that’s a problem.
We work with businesses to create custom-built GPTs that don’t just churn out generic, lifeless content. Instead, they sound like you: your tone, your personality, and your brand’s unique voice. So, you can enjoy the speed and efficiency of AI without losing what makes your business stand out.
Why Most AI-Generated Content is Awful (and How to Fix It)
AI is a powerful tool, but it’s not a magic fix. For it to create high-quality, on-brand content, it needs the right training. That’s where we come in. Here’s what a custom GPT can do for you:
- Keeps your brand’s voice intact: AI is only as good as what it learns from. We train your GPT to sound like you, not like a corporate robot that’s swallowed a thesaurus.
- Takes the grunt work out of content creation: AI can generate blog posts, social media updates, and email drafts, but it still needs your expert touch to make it sound human.
- Helps get you found online: AI can structure content to boost your search rankings, but it’s the strategy behind it that actually gets you in front of the right people.
- Makes customer engagement effortless: AI can personalise responses and streamline communication, but we make sure it supports (not replaces) genuine human interaction.
- Spots patterns and trends for you: AI can crunch data and highlight useful insights, but it takes human judgement to turn that into something meaningful.
How We Make AI Work for You
- We make sure it really understands your business. Before training your GPT, we refine your messaging and, if needed, build up a solid library of high-quality content.
- We train it properly. No shortcuts, no fluff. We feed your AI carefully crafted materials so it understands your industry, tone, and communication style inside out.
- We help you use it strategically. AI isn’t a silver bullet, but when used right, it can save you time and effort. We’ll show you how to integrate it into your workflow in a way that supports (not replaces) human creativity.
- We tweak and refine as your business grows. AI gets better over time, and we'll stick around to make sure your GPT keeps up with your evolving needs.
What to expect from a custom GPT Marketing Assistant
“I've tried using ChatGPT to create content. It was utter rubbish!” If you're thinking this, you’re not wrong. On it's own, ChatGPT can create some really terrible copy.
But a custom GPT Marketing Assistant is different. Instead of churning out dull, lifeless garbage, a well-trained GPT will understand your business, your voice, and your strategy. It becomes an extension of your team, helping you create blog posts, social media updates, and emails that actually sound like you. It will speed up content creation, give you a good starting point, and keep your messaging consistent. But it still needs a human touch.
To get the best results, you’ll still need to give it a once-over, tweak the wording, and make sure it actually sounds like something you'd say. It’s like having an eager but slightly overenthusiastic intern - full of energy and ideas, but still needing a bit of guidance to make sure everything stays on-brand. And because your business isn’t static, your GPT will also need a regular tune-up to keep up with your latest strategies and messaging. AI won’t take over your marketing or replace your staff - it’s here to help you work faster, smarter, and more effectively.
Your questions answered…
How long does it take to train a custom GPT?
It depends on how much content you’ve already got. If you’ve got a stash of well-written content, we can have things up and running in a few weeks. If not, we’ll help build that foundation first so your AI has something solid to learn from.
Will a GPT replace human content creators?
Not a chance. AI is here to help speed things up, not take over the world (or your marketing team). It’s great for drafting and brainstorming, but it still needs a human touch to make sure everything sounds right, stays on-brand, and actually makes sense. Plus, search engines are getting smarter - if your content looks like it was written by a bot, it won’t perform well.
What if we don’t have enough existing content to train our GPT?
No problem at all! If your content cupboard is looking a bit bare, we’ll help you create a strong base of high-quality content that reflects your brand. That way, when we train your AI, it’ll be learning from the best examples - not scraping together random bits of text and hoping for the best.
Can we update or retrain our GPT as our business evolves?
Absolutely. Just like your business grows and changes, your AI should too. We offer ongoing support to tweak and refine your GPT, so it keeps up with your brand’s evolution and doesn’t start spitting out outdated or irrelevant content.
How much does a custom GPT cost?
It depends on what you need. The amount of training, fine-tuning, and ongoing support all factor into the cost. We’ll have a chat, figure out exactly what works for your business, and give you a clear idea of pricing - no nasty surprises.
Do I need to be tech-savvy to use a custom GPT?
Nope! If you can send an email or write a blog post, you can use your GPT. We’ll take care of the setup and show you exactly how to use it so you’re not left scratching your head.
Will AI-generated content sound too generic?
Not when we’re done with it! We train your GPT on your existing content, tone, and messaging, so it sounds just like you. No dull, lifeless AI content here.
Can my GPT be used across different marketing channels?
Yes! Whether you need blog posts, emails, social media updates, or customer responses, we’ll make sure your GPT is set up to create content that works across all your platforms.
Is AI Right for Your Business?
A custom GPT can be a fantastic tool for small business owners, marketing managers, and consultants, particularly in engineering, tech, and professional services. But, the best results come when AI is approached strategically, with clear expectations and proper implementation. AI-powered marketing isn’t about taking shortcuts - it’s about working smarter while keeping things authentic. If you’re curious about how AI could support your marketing, let’s chat.