If you’d like to find out more about how a clear marketing strategy can help you to grow your business, book your free clarity call with Ros today.
Client Story: Pink Spaghetti
A Robust Process
Great marketing isn’t just about doing more - it’s about doing the right things in the right way. Businesses often juggle multiple marketing activities without clear goals, hoping for results. But real success comes from aligning those activities with a well-defined strategy.
The key question is: how do you move away from isolated marketing activities and create a strategy that consistently drives growth?
After attending one of Ros’s strategic marketing workshops for Women Mean Biz, Yasmin McGlashan, owner of Pink Spaghetti Weston-Super-Mare, had a lightbulb moment. She realised that, although she was investing time and effort into her marketing, she was doing so without a clear strategic foundation. Her marketing lacked focus, making business growth feel like an uphill battle. Overwhelmed by competing demands and unsure where to start, Yasmin turned to Ros at The Marketing Machine Works for guidance. Having already experienced Ros’s expertise at networking events and workshops, she trusted her to help bring structure and clarity to her marketing.
“I didn't have a marketing team at the time so it was just me doing our marketing. After attending Ros’ workshop I realised that the marketing I was doing for my business, like some social media and a newsletter, didn't have much direction behind it. I’d never really thought in depth about what's actually going to work, what's going to give me a good return and who I was aiming it at.”
The Solution
Yasmin enrolled in The Marketing Machine program, a structured 12-week initiative led by Ros and Katie. Through weekly online sessions, the program guided Yasmin through the essential components of strategic marketing. She began by defining her ideal client and mapping out their journey. She identified her client's pain points, objections, and motivations. She then created a tailored marketing strategy with a 90-day actionable plan.
Ros provided a comprehensive workbook that aligned with each week’s topics, ensuring Yasmin could document her progress and revisit key insights when needed. The sessions weren’t just theoretical; they combined structure with flexibility, allowing Yasmin to explore specific challenges in her business and get practical, tailored advice.
One of the most valuable takeaways from the program was the mindset shift. Marketing wasn’t a scattergun approach anymore; it became a continuous, iterative process. Yasmin learned the importance of refining her strategy, consistently measuring impact, and ensuring that every marketing effort aligned with her business objectives.
The Transformation
By the end of the 12 weeks, Yasmin’s approach to marketing had completely changed. She now operates with a dedicated marketing team, empowered by a clear strategy and a structured plan. The impact has been significant. Yasmin now prioritises marketing activities that align with her business goals and resonate with her ideal clients. With Ros’s guidance, she established regular social media and newsletter campaigns, maintaining engagement and brand visibility. With a well-defined strategy, Yasmin confidently delegates marketing execution to her team, ensuring efficiency without micromanagement. She understands that marketing isn’t a one-off task but an ongoing process. She regularly revisits and refines her strategy to adapt to market changes and business growth.
While measuring marketing success isn’t always straightforward, Yasmin has seen a tangible improvement in her marketing focus and effectiveness. The structured approach has not only enhanced her marketing results but also positively impacted her overall business operations and growth.
The power of a marketing machine
Yasmin’s experience shows just how powerful a structured approach and clear plan can be in transforming a business’s marketing. With the right guidance and support, she was able to stay focused, take consistent action and implement her strategy with confidence, turning ideas into real, measurable progress.
For businesses looking to move beyond ad-hoc marketing and build a strategy that delivers real results, The Marketing Machine program offers a proven framework for success.
