Here Are Your Exclusive Book Resources

I’m so excited that you’re here because it means you’re ready to take the insights from the book and put them into action.

This page has all the resources I mentioned in the book (plus a few more I've added) and will help you put everything you've learnt into action. Whether you’re mapping out your customer journey, crafting attention-grabbing content, or tracking your marketing efforts, you’ll find the tools you need right here.

Each resource is easy to use and ready to download, so let’s dive in and start making things happen!

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Your Exclusive Tools & Downloads

I’ve created these tools to help you implement what you’ve learned - click below to grab them and start using them today.

 

The Marketing Machine Journal

The Marketing Machine Journal

This journal has been designed to simplify your marketing tasks and keep you focused on what's most important. It includes space to: Create a 1-page plan and turn it into a detailed monthly plan and daily task list, keep a note of content ideas, log your key marketing metrics and reflect on what went well, and what can be improved.

Checklist: ideal customer persona

Ideal Customer Checklist – Find & Connect With Your Perfect Audience

Not every customer is your ideal customer. This checklist helps you define exactly who you should be targeting so you can focus your time and energy where it really counts.

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Example Ideal Customer Persona

Not sure where to start with your ideal customer persona? Here’s an example to use alongside our Ideal Customer Checklist to show you just how much detail you really need to go into! 

Buyer Journey Mapping Template

The Buyer Journey Template – Understand & Influence Your Customers

Do you really know how your customers move through their decision-making process? This template helps you map out every step of their journey, from never having heard of you to becoming a long-term, loyal customer, so you can encourage people more effectively toward making a purchase.

Clickbait Headline Guide

Clickbait Headline Guide 

Your content is only as good as its headline. This tool helps you create scroll-stopping, high-converting headlines that get people clicking.

 

Marketing Measurement Videos

Measurement Video – Track What Matters & Improve Your Results

If you’re not measuring, you’re guessing. These quick videos walk you through how to track the right data so you can make smarter marketing decisions.

The Marketing Machine Works Case Study

Success Story: Katie Evans, Ros's Marketing Superstar

At the beginning of 2021, Ros Conkie’s business was on a steep growth trajectory. But, in her mission to help her clients scale up their businesses and marketing, Ros’s own marketing was being put on the back burner. She didn't have the time to manage lots of different marketing suppliers, so it was time to bring marketing in-house...

Marketing Metrics Spreadsheet

Measurement Spreadsheets – Stay Organised & Make Smarter Decisions

Keeping track of marketing performance doesn’t have to be complicated. These easy-to-use spreadsheets will help you organise your data, spot trends, and make informed decisions to refine your strategy.

Setting Your Objectives - spreadsheet template

Objectives Spreadsheets – Work Out How to Meet Your Goals

It can get confusing trying to work out what your Strategic Marketing Objectives should be if you're improving several stages of your buyer journey at the same time. Use this spreadsheet to work out what your conversion rates need to be.

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Now It’s Over to You!

Reading the book was the first step - now it’s time to put it all into action! Go ahead and grab the resources, start implementing, and see what works for you. The key is to take action, test, tweak, and keep moving forward. If you get stuck or want to share a win, I’d love to hear from you!

Get In Touch
Ros holding the book on her head and a bemused expression.

Before you go...

I have a little favour to ask. If you enjoyed the book, would you mind writing a quick review on Amazon or GoodReads about it? Obviously I'm also working on my own marketing, so I'd be really grateful for your help to tell other people about my book.

Did you find it useful? Did it give you any lightbulb moments about your business, your marketing or your sales process? Which chapter did you find most helpful? I'd love to hear your feedback and I know it'd help other people decide whether this is the right book for them too.

Thanks so much!