Inside The Marketing Machine: How to Build a Strategy That Works

So, you might have heard the news already (unless you've been hiding under a LinkedIn rock) - The Marketing Machine book is finally here!

It’s been a few weeks since launch and I’ve been blown away by the messages, reviews, and stories of people already taking control of their marketing. I wrote this book for business owners who are fed up with vague, fluffy marketing advice that doesn’t lead anywhere. If that’s you - if you’ve ever been left wondering “Is this actually working?” - then this book is for you.

But if you’re still wondering what The Marketing Machine actually is... let me give you a quick peek under the bonnet.

What’s inside?

This book isn’t just another "marketing tips" book. It’s a practical toolkit designed to help you build a marketing system that actually works – one that delivers results you can measure and scale.

Here’s a sneak peek at what you’ll find inside…

• How to design a marketing strategy that fits your business like a glove – without outsourcing your thinking to an agency that barely knows your customers.
• A process for identifying your ideal customer – not the vague “25-60 year olds with an interest in self-improvement” waffle but ones who are going to be long-term loyal customers who you just love working with.
• A value proposition method that helps you explain what you do in a way that makes people say, “Where have you been all my life?!”
• How to map your customer’s buyer journey – so you can meet them where they are and guide them (gently, strategically) to a sale.
• What metrics actually matter – so you stop measuring “likes” and start measuring what’s driving profit.
• How to plan and prioritise marketing activities – even if your to-do list is as long as your arm and your budgets tighter than a jam jar lid.

And yes, I’ve included plenty of engineering analogies, because let’s face it – if you can design a robot or write complex code, you can definitely understand marketing (despite what some marketers might want you to think!).

What makes this marketing book different?

Unlike most marketing books, this one won’t bamboozle you with jargon or dazzle you with “hacks”. It’s about applying structure, logic and a bit of engineering discipline to the way you attract and retain customers. No fluff. No guesswork. No shouting into the social media void and hoping something sticks.

It’s not rocket science. It’s better – it’s marketing you can trust.

Ready to build your own Marketing Machine?

If you haven’t got your hands on it yet, The Marketing Machine is now available on Amazon, Waterstones, and Barnes & Noble - and yes, there’s a Kindle version too if you’re more swipe-than-scroll.

But if you’re the kind of person who likes turning a good book into real, practical action, I’ve got you covered. You can grab the companion journal, and 90-day marketing planner, or get the full bundle and start building a strategy that actually works (and keeps working!).

Whether you’re an engineer, a tech founder, a marketing manager, or a business owner who’s just a bit tired of guessing - The Marketing Machine gives you a clear, structured way to make marketing a driver of sales and profit, not just some vague “visibility” exercise you keep throwing money at.

Got questions? Curious how it fits your business? I’m always up for a chat.